Media Buyer & Trader

The ideal Media Buyer & Trader will have ad tech/programmatic campaign management experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including: media, data, and strategy.

Reporting into the Director, Media Buying & Trading, the Media Buyer & Trader will own the campaign management of all of Digilant’s Full Service clients for search, social and programmatic campaigns. As a member of the Full Service Team within the Media Operations Team, the Media Buyer/Trader works within multiple programmatic, search and social buying platforms to actively manage major client campaigns for Digilant’s Full Service Clients. We are looking for a results-driven, detail- and numbers-oriented individual, who is able to solve problems creatively and analytically. 

Responsibilities

  • Manage and execute tasks involved with campaign management; including setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, billing/budgeting, , etc. in Social Platforms (Facebook, LinkedIn, Snapchat) and Search Platforms (Google, Bing). DSP experience a plus.
  • Troubleshoot campaign issues, pixel issues, and creative issues using DSPs, Paid Social platforms, and tagging tools like Google Tag Manager or AdForm.
  • Deliver timely and insightful reports based on campaign data analysis.
  • Executes and reports results for test & learn plans.
  • Maintains knowledge of ad technology buying platforms and analytics tools.

Required Skills & Experience

  • 2+ years of experience in programmatic campaign management in DSPs, Paid Social Platforms, and/or Search Platforms
  • Problem solving skills, including finding solutions for issues that have not yet been solved.
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process-oriented
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possess great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

Preferred Additional Qualifications

  • Combination of Search, Programmatic and Paid Social Experience
  • History of running and optimizing CPA/CPL campaigns
  • Exposure to tools like DoubleClick Suite, AdForm, SAP, Adverity, Google Tag Manager
  • Working knowledge of HTML, ad tag construction

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short-Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Director, Media Buying & Trading

The ideal Director, Media Buying & Trading, will have ad tech/programmatic campaign management experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including: media, data, and strategy.

Reporting into the EVP, Media Operations, the Director will lead the Media Trading team for all of Digilant’s Full Service clients. As a member of the Full Service Team within the Media Operations Team, the Media Trading works within multiple programmatic, search and social buying platforms to actively manage major client campaigns for Digilant’s Full Service Clients. We are looking for a results-driven, detail- and numbers-oriented individual, who is able to solve problems creatively and analytically.

Responsibilities

  • Lead and manage the team of search, social, and programmatic media buyers/traders.
  • Effectively manage and develop junior team members including mentoring, training, and skillset development
  • Work to help build, develop, document and streamline Team Process, Best Practices, and SLAs. This includes the creation of a 12-month roadmap of when certain process milestones will be hit.
  • Manage and execute tasks involved with campaign management; including setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, billing/budgeting, , etc. in Social Platforms (Facebook, LinkedIn, Snapchat) and Search Platforms (Google, Bing). DSP experience a plus.
  • Established as a leader with the client and across all departmental teams within our agency partners, effectively prioritizing/negotiating needs between all parties.
  • Troubleshoot campaign issues, pixel issues, and creative issues using DSPs, Paid Social platforms, and tagging tools like Google Tag Manager or AdForm.
  • Deliver timely and insightful reports based on campaign data analysis.
  • Executes and reports results for test & learn plans.
  • Maintains knowledge of ad technology buying platforms and analytics tools.

Required Skills & Experience

  • 2+ years experience directly managing & mentoring individuals
  • 5+ years of experience in programmatic campaign management in DSPs, Paid Social Platforms, and/or Search Platforms
  • Problem-solving skills, including finding solutions for issues that have not yet been solved.
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process-oriented
  • Excellent leadership and team management skills
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possess great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

Preferred Additional Qualifications

  • Combination of Search, Programmatic and Paid Social Experience
  • History of running and optimizing CPA/CPL campaigns
  • Exposure to tools like DoubleClick Suite, AdForm, SAP, Adverity, Google Tag Manager
  • Working knowledge of HTML, ad tag construction

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short-Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Campaign Solutions Analyst – NYC or Boston

The ideal Campaign Solutions Analyst will have ad tech/programmatic experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including media, data, and strategy.

As a member of the Campaigns Solutions Team, the Campaign Analyst works closely with Sales to deliver the full view of the client relationship and management of all post-sale tasks, needs and opportunities including but not limited to: kick-off calls, campaign scoping, setup and management, reporting, client communication and upselling/cross-selling opportunities.

Responsibilities

  • Manage and execute tasks involved with campaign solutions analysts; includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, billing/budgeting, strategic planning, etc.
  • Facilitate training and provide campaign optimization assistance to a team of analysts
  • Own client relationships; includes maintaining internal timelines and workflows, communicating campaign optimizations to client, managing expectations with frequent, proactive, delivery of information (good or bad)
  • Collaborate with relevant cross-functional teams to achieve client goals, raise awareness around high-risk campaigns and/or high-profile clients, up-sell opportunities leveraging historical data and insights.

Required Skills and Experience

  • 1+ years of experience in online advertising account management, marketing consulting, brand management or yield optimization.
  • Experience in DV360
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process-oriented
  • Excellent leadership and team management skills
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possess great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

Preferred Additional Qualifications

  • Prior programmatic experience utilizing a DSP or ad trafficking
  • History of running and optimizing CPA/CPL campaigns
  • Account management or client service experience
  • Exposure to tools like DoubleClick Suite, Salesforce, Datorama, Sizmek, Google Tag Manager
  • Working knowledge of HTML, ad tag construction 

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

SEM Manager – Boston

Digilant is a modern digital media shop designed for the world’s most innovative brands. We connect people and technology to create a perfect blend of strategy, insight, and efficiency that will elevate any marketing team to find massive success. The SEM team drives advertising strategy, execution, and insights for all clients.

The ideal SEM Specialist will have advanced Google & Bing Ads experience across verticals, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including media, data, and strategy.

The SEM Manager will work directly with the VP of Search Marketing to create and execute paid search campaigns. They will need to execute across all key search products including Search, App Installs, Shopping, Display & Video campaigns.

Essential Functions

  • Build, drive and optimize successful Google, Bing, and other PPC marketing campaigns
  • Build presentations and own client relationships
  • Tell the story behind your clients’ KPIs, confidently interpreting trends and making recommendations based on their ROI, CPA, CPC, CTR, and ROAS
  • Expert skills in query reporting, ad copy testing, audience & conversion management

Core Competencies

  • Excel including Data Query, functions, vlookups & more
  • Attribution modeling (click & impression-based conversions)
  • Google Analytics (GTM preferred)
  • Landing page analysis & conversion funnels
  • Data dashboarding & analytics

Requirements

  • 3-6 years of experience managing paid search campaigns
  • Bing Ads Certified (preferred)
  • AdWords Certificate (required)
  • Google Shopping Experience (required)
  • Agency Experience (optional)

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Programmatic Campaign Manager

The ideal Programmatic Campaign Manager will have ad tech/programmatic campaign management experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including media, data, and strategy.

As a member of the Campaigns Solutions Team, the Programmatic Campaign Manager/Trader works within multiple buying platforms to actively manage major client campaigns for Digilant’s Full Service and Key Clients. We are looking for a results-driven, detail- and numbers-oriented individual, who is able to solve problems creatively and analytically. Working closely with The Programmatic Trader is expected to execute and optimize programmatic display/video/mobile campaigns across multiple platforms.

Responsibilities

  • Manage and execute tasks involved with campaign management; includes setup/trafficking,
    monitoring performance/delivery, reporting/analytics, optimization, billing/budgeting, strategic
    planning, etc. in various DSPs (ie MediaMath, TradeDesk, DV360, Amazon.
  • Facilitate training and provide campaign optimization assistance to a team of analysts
  • Contribute to clients’ business growth by identifying new opportunities and communicate
    creative solutions to planning teams.
  • Collaborate with relevant cross-functional teams to achieve client goals, raise awareness
    around high-risk campaigns and/or high-profile clients, up-sell opportunities leveraging
    historical data and insights.
  • Troubleshoot campaign issues, pixel issues, and creative issues using DSPs, Paid Social
    platforms, and tagging tools like Google Tag Manager or AdForm.
  • Deliver timely and insightful reports based on campaign data analysis.

Required Skills & Experience

  • 1-2+ years of experience in programmatic campaign management in DSPs
  • Google’s Display & Video 360, MediaMath, or Trade Desk campaign setup, management,
    troubleshooting, and optimization experience
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process oriented
  • Excellent leadership and team management skills
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possessing great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

Preferred Additional Qualifications

  • Combination of Programmatic and Paid Social Experience
  • Paid Social campaign management & optimization experience on Facebook, Twitter, LinkedIn,
    Snapchat, Reddit, and/or TikTok a plus
  • History of running and optimizing CPA/CPL campaigns
  • Account management or client service experience
  • Exposure to tools like DoubleClick Suite, AdForm, SAP, Adverity, Google Tag Manager
  • Working knowledge of HTML, ad tag construction
  • Know of Paid Search and AdWords a plus

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

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