Senior Marketing and Business Development Associate

The Senior Marketing and Business Development Associate will report to the VP of Marketing and will work closely with the Director of New Business to support the growth of Digilant’s full-service business.

Responsibilities

  • Work with the marketing team to develop marketing programs that are targeted towards marketing teams and decision-makers at brands (CMO, VP, and Director level).
  • Maintain Full-Service content library and calendar – including case studies, credentials deck, content, and events.
  • Generate the content for use in marketing campaigns, programs, and other initiatives. This includes but is not limited to drafting marketing emails, landing pages, and blog content.
  • Work alongside the Director of New Business and Pitch team to support new business pitch activities.
  • Conduct research on Key Accounts and inbound prospects to better inform prospecting efforts and to ensure the team is well prepared for discovery calls.
  • Support brand-direct prospecting activities. This includes creating email templates and sending emails to contacts at Key Accounts.
  • Communicate weekly on the status of activities and programs that are underway or completed.

Required Skills & Experience

  • Team player approach; ability to effectively communicate with internal teams to deliver on client needs
  • Strong writing, proofreading, and editing skills
  • Demonstrates drive, initiative, and sense of urgency when working on time-sensitive projects
  • Ability to learn quickly and adapt to changing business needs
  • Passionate about the advertising and media services business

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short-Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Marketing & Media Strategy Intern

Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning them with and training them on the right set of programmatic platforms and technologies.

Reporting to the VP of Media Strategy & Analytics, the Marketing and Media Strategy Intern will work closely with the Sales and Media Strategy (pre-sale) team to help deliver high quality and tailored proposals to clients and prospects, while also collaborating with the Marketing team to help drive inbound and outbound lead generation initiatives.

Responsibilities:

  • Aid in the development of media planning/ pricing sheet documents (xls).
  • Help build proposal decks (ppt) utilizing Digilant Marketing collateral.
  • Create custom Digilant Marketing collateral (one-sheeters, slides, infographics, etc.).
  • Research and develop content on the latest developments in the ad tech industry.
  • Assist Marketing team in the ideation, development, and execution of inbound and outbound marketing campaigns, including social, email, direct mail, event marketing, and other digital and offline channels.

Key Competencies:

  • Ability to thrive in a fast-paced, deadline-driven environment, delivering on both internal and external client needs.
  • Extremely detail oriented and organized.
  • Strong analytical and strategic thinking skills.
  • Passion and aptitude for learning new concepts quickly.
  • Strong communication skills – both written and verbal.
  • Positive and enthusiastic attitude.
  • Competitive spirit; desire to rally towards team goals.
  • Team player approach; ability to effectively communicate with internal teams to deliver on client needs.
  • Experienced with Excel and PowerPoint.
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