Strategic solutions that drive positive results for health insurance marketers.
We help marketers connect with modern consumers in meaningful ways. We build and execute strategies that offer quick wins and long term performance so our clients can meet consumers where they are: online, in-app, streaming, and beyond.
Below you’ll find some of the companies we’ve worked with, a look at who we are, and our thinking on how health insurance companies can be successful in digital.
How consumers are buying health insurance is changing rapidly, especially during this highly sensitive time. Can health insurance brands keep up?
At Digilant we reject the notion that insurance is a “low-interest” category. It’s just an elusive one. Consumers spend a lot on it. You can’t see or touch it. And even when consumers don’t use it, they perceive that they end up paying more for it.
So when health insurance companies entrust us with their brands, we set out to amplify their message to help build consumer trust. Through our strategic approach to digital marketing, we present their products and services in the right context online and with approachable messaging and creative. We bring messages of wellness and safety to the palm of their hands via mobile screens and to comfort of their couches via smart TVs.
The best health insurance carriers find opportunity in risk; we find it at the intersection of data and insights, the perfect channel mix, and creative strategy that moves the needle. Because health insurance is only “low-interest” if your media partner lets it be.