DIGILANT GET SMART WEBINAR SERIES
2021 Digital Advertising Trends
As we approach the halfway point of the year, it’s clear that many of the trends and behavior changes we saw in 2020 are here to stay. For advertisers and marketers, it can be difficult to keep up with these fast-paced changes. But, understanding what’s moving the needle for consumers digitally can be the difference between a sale and a loss to your competitor.
Our team has looked back at the year so far and rounded up the top digital advertising trends that we’ve seen – and will continue to – dominate. We’ll cover everything from emerging channels like CTV and podcast streaming, to alternative ad formats, Amazon’s growing presence in search marketing, and of course, consumer privacy concerns.
Join us on May 19th at 12:00 EST as Senior Planning & Insights Strategist, David Johnsen, and VP of Product, Wes Farris, guide our conversation to help advertising stay in line (and ahead) of the digital advertising trends.
What We’ll Cover
The COVID-19 Catalyst
Unique Creative Ad Formats
Consumer Privacy Changes
Wes Farris, VP of Product
Wesley is the Vice President of Product at Digilant. He is the technical and product lead across Digilant’s different teams in growing client partnerships and driving custom solutions. He has been at Digilant for over three years, starting as a Custom Solutions Manager before working as the Director of Partnerships, overseeing Digilant’s 150+ data and supply partnerships. Prior to Digilant, he oversaw the implementation and training of DMP technology across newspaper publisher sites such as Berkshire Hathaway and Lee Enterprises. He has spent his entire career in the ad tech space, including stints in sales, operations, business development, product and project management. Wesley earned his BS in Business Administration and Marketing from the University of Southern California.
David Johnsen, Senior Strategist, Planning & Insights
David Johnsen has been a key member of the Planning & Insights team at Digilant for over a year and a half. As a Senior Strategist, he leads industry research ranging from complex digital advertising tactics to timely consumer trends. This depth of knowledge helps him and the team build strategic media proposals and presentations touching on clients’ pain points and media goals. Before Digilant, he spent four years on the Clearstream Media Strategy team (now EMX Digital), working day-to-day with the company’s sales team to understand client needs and deliver strategic media proposals. David earned his Bachelor’s in Business Administration – Marketing and a minor in psychology from Loyola University in Chicago.