Advanced TV in 2023

The Trends, Technology, and Tools you Need to Succeed

Advanced TV has emerged as a powerful tool for marketers to reach their target audience precisely and engagingly. In a media-siloed world, advertisers can leverage data, automation, and interactivity to deliver personalized messages to viewers no matter which device or platform consumers choose.

The Advanced TV landscape is expanding and evolving rapidly, providing new and innovative ways for advertisers to engage with their audiences and drive success.

Whether you are an advertiser looking to stay ahead of the curve or seeking to optimize your Advanced TV campaigns, this piece will provide you with valuable insights and actionable tips for success.

What’s Inside

The State of Linear TV

Advanced TV 101

Misconceptions of Advanced TV

The Benefits of Advanced TV

Turning Trends into Action

The Future of Advanced TV


Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.


Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.


We assume responsibility for your business and stay focused on business outcomes.


We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.


Data and analytics are the bedrock of how we approach digital strategy.


We build strategies designed specifically for your marketing and business goals.

We Combine Smart Tactics with Technology

Bringing effective digital marketing solutions to agencies and brands means operating as an innovative and omni-channel media solutions provider.