Digilant Boosts Team with Two Hires 

Katie Gargano Joins as Product Marketing Manager and Matt Mahgerefteh is Appointed Manager of Analytics

Digilant, an omni-channel digital advertising services company, today announced the appointment of Katie Gargano, who joins as Product Marketing Manager, a new role for the company, and Matt Mahgerefteh, who joins the team as Manager of Analytics. 

“With strong backgrounds in both marketing and data analytics, Katie and Matt’s combined unique expertise will assist in Digilant’s growth as we create a connected experience to meet the needs of today’s digital marketplace. As we continue to propel both brands and agencies forward in the media industry, we are honored to welcome them to the Digilant team,” said Raquel Rosenthal, CEO of Digilant. 

Virtually joining the marketing team from Connecticut, Gargano will act as the liaison between sales, marketing and product. She brings experience from her previous position as Supervisor of Digital Planning at Harpoon Digital, MNI Targeted Media’s digital media agency. Prior to that role, Gargano worked at Church Hill Classics as a Marketing Coordinator. She graduated from Western Connecticut State University with a degree in marketing and a minor in accounting. 

“I’m thrilled to join the Digilant team to collaborate seamlessly with the marketing, sales and product team. Connecting our internal strategies, we can maximize growth and increase performance,” stated Gargano.

Mahgerefteh brings his hands-on experience in executing campaigns, managing programmatic media strategy, leveraging audience insights and providing comprehensive reports from analyzed data. His most recent experience includes Marketing Technology Manager at Cox Communications, where he was responsible leveraging data and leading marketing campaigns across multiple channels, including display, email, social media, video and web. His extensive experience also spans analytical and leadership roles with Wells Fargo, BlackLine, Viking Cruises, AEG Presents, Teleflora, Globe Life and Nielsen Company. Mahgerefteh graduated with a Bachelors of Science in Marketing from Rutgers. 

“With a passion for ingesting large and various data sets, I’m excited to share my expertise with the Digilant team,” said Mahgerefteh. “As Digilant is focused on accelerating growth, I believe we’ll deliver optimal performance by leveraging a programmatic strategy and measuring analytics on all channels.”

About Digilant

Digilant is an omni-channel digital partner built to take advertisers from now to next. We do this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. Part of ispDigital, Digilant is made up of 100+ data-driven media minds and advertising technologists spread across US offices in Boston, New York, Chicago, San Francisco, Dallas, Denver, Los Angeles, Washington D.C., and Atlanta. By combining big ideas with scale we are well-equipped to champion consumer insights, campaign analysis, and media initiatives that propel brands and agencies forward. Visit us at digilant.com to learn more.

How to improve social marketing efforts in 2021

How to improve social marketing efforts in 2021

By Kristina Knight via BizReport

Social media has come to be an important part of marketers’ efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it’s time for brands and marketers to up their social media strategy. Here’s how Digilant CEO, Raquel Rosenthal sees social media being used in 2021:

“We should expect to see the role of social evolve to become that of a true sales channel. The growth of social commerce has been slow to start, but as social platforms like Facebook, Instagram and TikTok expand commerce and shoppable ads features it will become a no-brainer for marketers to look to social as a channel to convert consumers. The best social campaigns will use content that is primed to elicit action, using user-generated content or influencer content that feels sincere and fosters consumer connection,”

-Raquel Rosenthal, CEO, Digilant.

Read more.

Restaurant Insiders on 2020 Lessons Learned, Part Two

Restaurant Insiders on 2020 Lessons Learned, Part Two

via Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year?

Digilant CEO, Raquel Rosenthal, shared her thoughts:

“We’ve learned that the increase in digital consumption and e-commerce adoption that’s resulted from COVID-19 has impacted QSR much like it has retail. QSR brands and the partners and agencies they work with have been hit hard with the reality that for digital transformation to be successful it must offer better choices and greater convenience to consumers.

To cut through the noise, 2020 has been the year that many QSR brands have pulled the trigger on CTV, programmatic audio and influencer ad formats. McDonald’s, Chipotle and Firehouse Subs are some brands that have successfully risen to the occasion – offering easy options for ordering and fulfillment and spreading the word beyond traditional ad channels.

Read more.

How to get more from mobile

How to get more from mobile

by Kristina Knight (via BizReport)

According to new data out from App Annie the time people spend in mobile – using apps, etc – is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked a digital expert for advice.

Our CEO, Raquel Rosenthal advised being smarter about how voice and privacy:

“With voice search adoption on the rise, 2021 will be the year for marketers to audit existing campaigns and web content and start generating new content that is optimized with voice search in mind. Don’t forget privacy regulations and user consent. As privacy regulations bleed past the CCPA to more states, it’s important for marketers to re-examine their privacy policy, the data they collect and the data that is ultimately necessary to use for marketing and advertising purposes.”

-Raquel Rosenthal, Digilant CEO

Read more.

Social media trends in 2021: What do the experts predict?

Social media trends in 2021: What do the experts predict?

by Nikki Gilliland (via Econsultancy)

In July, the number of social media users reached 4.57 billion (which equates to half the population), as predicted by Hootsuite and We Are Social, with 346 million new users joining in the 12 months prior.

So, how will social evolve in the next year? Our CEO, Raquel Rosenthal weighs in via Econsultancy.

“We should expect to see the role of social evolve to become that of a true sales channel. The growth of social commerce has been slow to start, but as social platforms like Facebook, Instagram and TikTok expand commerce and shoppable ads features it will become a no-brainer for marketers to look to social as a channel to convert consumers.”

-Raquel Rosenthal, Digilant CEO

Read more.

The Effect of Privacy and Compliance Changes on Programmatic Strategy

The Effect of Privacy and Compliance Changes on Programmatic Strategy

via PM360

What is the effect of privacy and compliance changes on programmatic strategy for pharma marketers?

“Healthcare and life sciences are some of the highest regulated industries. Consumer health and medical record information are heavily protected, which can create major challenges for marketers who want to invest in programmatic. But challenges often give the best rewards and this certainly rings true in this case.”

– Raquel Rosenthal, Digilant CEO

Learn more about what healthcare and life sciences marketers should consider to take on programmatic with confidence here.

Experts: What to expect from a pandemic holiday season

Experts: What to expect from a pandemic holiday season

Businesses may have re-opened but that doesn’t mean the fears surrounding the COVID-19 pandemic have waned, especially with colder weather coming in to the Northern Hemisphere. As coronavirus cases once again spike, many merchants are wondering what might happen over the coming holiday season. We asked a series of experts how they think the pandemic will influence holiday shopping.

Brands can expect to see more sales happening online and on mobile. To meet the needs of shoppers, it’s critical that marketers build convenience throughout the customer journey. Using mobile messaging and push notifications can help marketers stay in step with mobile shoppers. Additionally, tapping into Facebook and Instagram’s in-app shopping features can eliminate friction for shoppers who are ready to buy and want to make purchases within native social environments,”

– Raquel Rosenthal, CEO, Digilant.

 

Read more here.

Movers and Shakers: Carr takes up paid social role at Digilant

Mobile Marketing: Movers and Shakers

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Carr takes up paid social role at Digilant

Digilant, an omnchannel digital advertising services company, has hired Calvin Carr as its new Director of Paid Social. Based in New York City, Carr will be at the forefront of Digilant’s social team, offering strategic counsel on paid social campaigns.

Carr’s previous experience includes working as a Senior Strategist for Havas Attn, where he led a team focused on helping brands understand human behaviour and how it translates to digital mediums. Prior to this, Carr worked for Havas Formula, where he worked with a variety of clients, including Chase, K-Y, Edrington and ADP. Before Havas Formula, Carr was a Research Associate for Trumpet Advertising, where he focused on brand strategy and rebranding efforts. He started his career at The VIA Agency, where he assisted with campaign strategy for brands such as Welch’s, 1800 Tequila, and Perdue Chicken.

Read the full post here.

Digilant Appoints New Director of Paid Social, Calvin Carr

Digilant, an omnichannel digital advertising services company, today announced the appointment of Calvin Carr as the company’s new Director of Paid Social. Based in New York City, Carr will be at the forefront of Digilant’s social team, offering strategic counsel on paid social campaigns.

Focusing his efforts on Digilant’s paid social offerings, Carr will look to bring clients unique opportunities on emerging platforms such as TikTok, Twitch , Reddit, and Snapchat. Carr’s day-to-day duties will include offering direct insight and guidance to the social team and proving how advertisers can succeed on social media in the new pay-to-play environment. “With vast experience leading social campaigns beyond their benchmarks, we’re thrilled that Calvin is joining our team to innovate and invigorate campaign strategies with his understanding of unique and emerging social channels and offer new insights to today’s digital space,” said Raquel Rosenthal, CEO of Digilant.

Carr’s previous experience includes working as a Senior Strategist for Havas Attn, where he led a team focused helping brands understand human behavior and how it translates to digital mediums. Prior, Carr worked for Havas Formula, where he worked with a variety of clients, including Chase, K-Y, Edrington and ADP. Before Havas Formula, Carr was a research associate for Trumpet Advertising, where he focused on brand strategy and rebranding efforts. Carr started his career at The VIA Agency, where he assisted with campaign strategy for brands such as Welch’s, 1800 Tequila, and Perdue Chicken. He graduated with a Bachelor of Science in Economics and Finance from Tulane University. 

“Having studied how brands can stand out in an increasingly competitive market for users’ attention, I’m excited to join the Digilant team to help to grow the company and lead clients beyond performance metrics with social campaigns,” said Calvin Carr, Digilant’s Director of Paid Social. “By understanding how the average person uses social media, we can leverage different channels to help clients maximize their ROI.”

About Digilant

Digilant is an omni-channel digital partner built to take advertisers from now to next. We do this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. Part of ispDigital, Digilant is made up of 100+ data-driven media minds and advertising technologists spread across US offices in Boston, New York, Chicago, San Francisco, Dallas, Denver, Los Angeles, Washington D.C., and Atlanta. By combining big ideas with scale we are well-equipped to champion consumer insights, campaign analysis, and media initiatives that propel brands and agencies forward. Visit us at digilant.com to learn more.

How political ads are changing in 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of ‘fake news’ on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up. We spoke with two digital experts about how the political ad space has changed so far in 2020.

As the countdown to the US Presidential Election heats up, what trends are you seeing in how the major parties are advertising?

“Less of a focus on social due to brand safety and consumer trust issues and a greater focus on putting ad dollars towards channels like display and CTV and publishers (esp publishers part of PMPs) with greater transparency and reporting on brand safety metrics that advertisers care most about.”

-Raquel Rosenthal, CEO, Digilant

Read the full post here.

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