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Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

  Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely.  The motivation for companies to move their programmatic spend in-house is tied to value but also to needing better ROI attribution, improved audience targeting and overall campaign effectiveness.  But …

2019 Super Bowl Infographic Part 3 – What Media Buyers Need to Know to Prepare for the Big Game

2019 Super Bowl Infographic Part 3 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, …

2019 Super Bowl Infographic Part 2 – What Media Buyers Need to Know to Prepare for the Big Game

2019 Super Bowl Infographic Part 2 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, …

2019 Super Bowl Infographic Part 1 – What Media Buyers Need to Know to Prepare for the Big Game

2019 Super Bowl Infographic Part 1 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, …

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