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Programmatic: A Great Fit for Retail Brands

Programmatic: A Great Fit for Retail Brands

Retail brands are beginning to outfit themselves head-to-toe in programmatic. The fashion industry is evolving quickly for small boutiques, large wholesale chains, and everything in between, and consumer shopping habits are changing. Technological advancements have made shopping digitally simple, (and, for the most part, preferred) but ample consumers still find joy in shopping at brick-and-mortar …

Jewelry, Watches and Digital: The Perfect Match

Jewelry, Watches and Digital: The Perfect Match

After decades of reaching consumers behind clear displays of beautiful diamonds, rings, and necklaces, jewelry brands are beginning to notice changes in consumer behavior. In just a few short years, the physical and virtual paths to purchase have converged. Partly because of the adoption of mobile devices and social networks, but also because of how …

Should You Be Utilizing a Social Influencer?

Should You Be Utilizing a Social Influencer?

Influencer marketing ad spend is expected to reach $5 to $10 billion by 2022. And every time a user follows an influencer, the latter expects to obtain $1 in future earnings. The profitability in this area is overwhelming, undeniable, and increasing more than ever before. More influencers – or those who successfully “influence” the decisions …

Time to Get Personal with Dynamic Creative

Time to Get Personal with Dynamic Creative

Guest Author: Erika Garbero, Senior Data Analyst  No two customer journeys are exactly alike so why do creative placements treat it as such? According to a recent Forbes article highlighting 2019 technology trends, “These days, customers expect brands to understand what they’re interested in, their position in the customer journey and their relationship with the …

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

  Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely.  The motivation for companies to move their programmatic spend in-house is tied to value but also to needing better ROI attribution, improved audience targeting and overall campaign effectiveness.  But …

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