Trending

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

  Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely.  The motivation for companies to move their programmatic spend in-house is tied to value but also to needing better ROI attribution, improved audience targeting and overall campaign effectiveness.  But …

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3% of impressions were sold through first-price auctions, where …

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.

I have read and accept the Digilant's privacy policy.