Infographics

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Last night while you were watching your favorite television show and that extremely relevant advertisement popped up was no coincidence. In fact, it’s just an occurrence that’s starting to pop up more and more across MVPDs, (multichannel video programming distributors,) and is all thanks to programmatic marketing techniques. Spending on programmatic television, or the data-driven …

How to Fight Ad Fraud in 2019

How to Fight Ad Fraud in 2019

In 2016, the Association of National Advertisers published a report chock full of findings that brought media buying transparency to light, highlighting the messy relationship between advertisers and agencies. Three years later, “transparency” remains an industry keyword as agencies push for better relationships with their media partners. However, it isn’t all bad news. Media buyers, …

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

2019 will be a big year when it comes to out-of-home (OOH) development and interactive advertising. These developments are exciting for media buyers, marketers, and consumers alike in that advertising is becoming more curated and personalized as technology continues to advance. The line between reality and the digital space is beginning to blur, becoming increasingly …

2019 Super Bowl Infographic Part 3 – What Media Buyers Need to Know to Prepare for the Big Game

2019 Super Bowl Infographic Part 3 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, …

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning   Boston, January 31, 2019 —-  Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019  infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.   In this infographic, Digilant has …

2019 Super Bowl Infographic Part 2 – What Media Buyers Need to Know to Prepare for the Big Game

2019 Super Bowl Infographic Part 2 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, …

2019 Super Bowl Infographic Part 1 – What Media Buyers Need to Know to Prepare for the Big Game

2019 Super Bowl Infographic Part 1 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, …

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