Case Study

Veterans Non-Profit Increases Gross Revenue Through Donor Growth

Non-Profit

How can a veterans non-profit increase gross revenue through donor growth and increased average donation amounts?

Strategy

A veteran service charity contacted Digilant forhelp finding a way to increase donations without taking on acquisition costs. Leveraging existing donor data, the client identified two audiences to target: adults 45+ and adults 30-38 with a higher
than average household income.

To reach these audiences, Digilant successfully built a robust national campaign encouraging both audiences to support the charity in their own way – driving them to visit a landing page where they could make a one time or re- occurring monthly donation.

Results

.13% CTR*

60% ROI

*more than 2x the industry standard

Capabilities

  • Media Strategy
  • Planning
  • Analytics
  • Reporting
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