How can a veterans non-profit increase gross revenue through donor growth and increased average donation amounts?
Our client needed to find a way to increase donations without taking on acquisition costs.
Leveraging existing donor data, our client identified two audiences to target: adults 45+ and adults 30-38 with a higher than average household income. To reach these audiences, we built a robust national campaign encouraging both audiences to support the veterans non-profit in their own way – driving them to visit a landing page where they could make a one time or reoccurring monthly donation.
*more than 2x the industry standard