How can a veterans non-profit increase gross revenue through donor growth and increased average donation amounts?
Strategy
A veteran service charity contacted Digilant forhelp finding a way to increase donations without taking on acquisition costs. Leveraging existing donor data, the client identified two audiences to target: adults 45+ and adults 30-38 with a higher
than average household income.
To reach these audiences, Digilant successfully built a robust national campaign encouraging both audiences to support the charity in their own way – driving them to visit a landing page where they could make a one time or re- occurring monthly donation.
Results
.13% CTR*
60% ROI
*more than 2x the industry standard