How can a ride share company gain more awareness in a specific region?
Strategy
A major ride share company wanted to gain more awareness of their offerings, specially in one US state. The restricted geographically request posed a challenge for Digilant, however the tactical campaign that the team created resulted in success.
The team utilized relevant behavioral targets – age, household income – along with contextual IAB Categories, on top of hyper-localized geographical targeting and day-part targeting to not only exceed the client’s goal but also give them great insight into their audiences.
These insights prompted strategic changes to future campaigns that led to even more success.