How does a healthcare non-profit drive home the importance of federal funding for hospitals and patient care across digital platforms?
Strategy
In a climate of healthcare reform, our client, a health care non-profit, was laser-focused on protecting the Affordable Care Act.
Quickly, we created a cross-channel campaign to identify key audiences of supporters and moved them through a series of informative content and calls-to-action that prompted petition signatures and phone calls to elected officials. The integrated campaign sparked targeted awareness among both voters and elected officials and resulted in a CTR 2X higher than the campaign goal.