Case Study

Healthcare Non-Profit Drives Awareness For Federal Funding Needs

Non-Profit

How does a healthcare non-profit drive home the importance of federal funding for hospitals and patient care across digital platforms?

Strategy

In a climate of healthcare reform, our client, a health care non-profit, was laser-focused on protecting the Affordable Care Act.

Quickly, we created a cross-channel campaign to identify key audiences of supporters and moved them through a series of informative content and calls-to-action that prompted petition signatures and phone calls to elected officials. The integrated campaign sparked targeted awareness among both voters and elected officials and resulted in a CTR 2X higher than the campaign goal.

Result

0.27% CTR

Capabilities

  • Media Strategy
  • Planning
  • Analytics
  • Reporting
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