General Olympics Fans vs. Targeted Olympics Fans

09/26/2016 - Sierra Ducey

Digilant leveraged its Consumer Persona technology to conduct a study that took a deeper look into the interests, preferences and behavior of consumers who are General Olympics Fans vs. Niche Olympic Sports Fans.

The study reveals key differences between these two audiences – for example, consumers who are rugby fans and skiers are 154.23% more likely to be fans of targeted and less mainstream Olympic sports.

For marketers, the findings demonstrate missed opportunity and underscore the importance of leveraging advanced programmatic targeting technology to better reach an audience.

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