Press

Zoom’s Rise to Fame and Challenges During COVID-19: Lessons for Marketers

April 22, 2020 - Sierra Ducey

Zoom is in a unique position to give the masses something that they need. Right now the best marketers are doing the same – they are flipping the idiom of “selling ice to Eskimos.” Instead of promoting something consumers don’t innately want or need, smart brands are promoting products, experiences, and shared connections that consumers want during this time. Some examples of brands doing this are Peloton, Adobe, Anheuser-Busch InBev, and Vicks.”

~ Raquel Rosenthal, CEO at Digilant

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