Blog Post

Who Are Last-Minute Mother’s Day Shoppers?

05/09/2014 - mlafrance

This weekend is Mother’s Day. If you’re like most of us, you’re probably still trying to find the right gift. And that’s precisely what Digilant set out to understand. What do last-minute Mother’s Day shoppers look like online?

Last-Minute Mother’s Day shoppers are 260% more likely than the average online shopper to reside in a property built within the past 12 months and 74% more likely to be interested in home improvement. They are 110% more likely to be interested in weightlifting equipment, 87% more likely to be in market for an espresso machine and 58% more likely to be interested in the NHL.

And if May rain has you down, have no fear because last-minute Mother’s Day shoppers are 106% more likely to be in market for a hotel in Tahoe Vista, California, or Top Sail Beach, North Carolina, and 97% more likely to be in market for a raincoat and 126% more likely to be in market for a suitcase.

So, what is all this telling us? That it’s time to stop watching hockey in favor of getting our mother’s a gift! Happy Mother’s Day everyone.

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