Blog Post

What to know about Facebook’s war on clickbait

05/18/2017 - Mitchell Carey

The marketers’ view:
Wesley Farris, director of partnerships at Digilant:

“In theory, the individual-post level should give [Facebook] more accuracy [in detecting clickbait]. If they were previously blocking at the page level, they’d succeed with the publishers whose majority of content is clickbait, but they might miss the reputable publication that publishes the occasional nefarious headline. … Clickbait headlines typically follow the same formats, so if Facebook can build that truth set, they should be able to roll out a fairly accurate, automated process to remove these types of articles from News Feeds without the involvement of manual eyeballs.”

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