Digilant Appoints VP of Client Services to Further Accelerate Growth
Coming off of a year of significant growth, Sandra Abi-Rashed joins Digilant as VP of Client Services
Abi-Rashed joins the team to further accelerate Digilant’s growth during 2020 — driven by the rapid onboarding of new business and strengthening of existing client relationships. Additionally, the onset of the COVID-19 pandemic brought with it an increased demand for omnichannel media strategy as emerging channels such as Connected TV (CTV) and Audio skyrocketed in popularity among consumers. In fact, eMarketer and Statista are projecting significant growth in CTV ($11.36 billion) and Audio ($3.1 billion) in 2021. Digilant has seen 2X growth for both CTV and digital audio or podcast spend among its clients in the last year.
“As we continue to dig in with our unified approach to use algorithms and machine learning to inform marketing decisions and grow our client portfolio, we’re thrilled to welcome Sandra to the team. I can think of no better leader to ensure our commitment to client service aligns with our business goals.”
-Raquel Rosenthal, Digilant CEO