In July, the number of social media users reached 4.57 billion (which equates to half the population), as predicted by Hootsuite and We Are Social, with 346 million new users joining in the 12 months prior.
So, how will social evolve in the next year? Our CEO, Raquel Rosenthal weighs in via Econsultancy.
“We should expect to see the role of social evolve to become that of a true sales channel. The growth of social commerce has been slow to start, but as social platforms like Facebook, Instagram and TikTok expand commerce and shoppable ads features it will become a no-brainer for marketers to look to social as a channel to convert consumers.”
-Raquel Rosenthal, Digilant CEO