Ad Tech Veteran Brings Global Video and Mobile Experience to Rapidly Expanding Programmatic Company
Boston – September 29, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced that Ricky McClellen joined the company as its Chief Technology Officer.
In this role, Mr. McClellen will apply his experience in consulting with various sized companies and assisting in unifying technology leadership into the overall strategic planning. His contributions at the highest levels to business visions and the full integration of businesses, products and technology roadmaps will be beneficial as Digilant continues to expand throughout key global markets and develop key partnerships. Reporting directly to Executive Chairman Don Epperson, Mr. McClellen is based in Digilant’s Boston headquarters.
“For more than 20 years, Ricky has held leading role a variety of technology companies and I am confident that his experience will be a true asset to Digilant,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “I’m looking forward to working closely with Ricky at Digilant and across the ispDigital companies as Digilant continues to rapidly expand its footprint across multiple continents.”
“I am excited to join Digilant during a time of great technological innovation, both within the company and throughout the ad tech industry,” added Mr. McClellen. “Digilant’s impressive growth in the US and abroad is a true testament to the dedicated team working to continuously provide the highest level of service for global clients, and I am thrilled to be joining such a high caliber group of individuals.”
Mr. McClellen has also held Senior Management positions at the consulting firm Arthur Andersen, leading supply chain solution provider Manhattan Associates, and one of the top five U.S. banks, prior to working with ad tech companies.
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
SHIFT Communications for Digilant