Blog Post

Quality Assurance Guidelines Initiative

05/13/2014 - mlafrance

Today Digilant was named QAG 2.0 compliant by the Interactive Advertising Bureau, signifying leading approaches to self-regulation and compliance. The IAB Quality Assurance Guidelines (QAG) help establish trust between buyers and sellers in a complex and ever-changing digital advertising ecosystem. The mission of the Quality Assurance Guidelines Program is to reduce friction and foster an environment of trust in the marketplace by providing clear, common language that describes characteristics of advertising inventory and transactions across the advertising value chain.

QAG provides transparency for buyers, enabling them to buy advertising with confidence. The program was created through joint efforts by buyers and sellers and represents the buyers’ voice to sellers in defining terms for seller disclosure.

To learn more visit QAG


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