News & Press

Mobile Trends 2020: 10 Trends to Monitor As 5G Ramps Up and Privacy Battles Loom

12/16/2019 - Sierra Ducey

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Authored by Yoram Wurmser

2020 will be a pivotal year for mobile as the first 5G networks gain traction in some countries, including the US and China. But that will be just one story, as privacy regulations tighten, transparency tools become more widespread, and mobile video and audio grow more important.

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

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