Blog Post

Marketers are ready to up their personalization game – and publishers can help

November 14, 2018 - Mitchell Carey

This isn’t surprising to Raquel Rosenthal, CEO at Digilant, a programmatic advertising company, who says there’s more to digital marketing than meets the eye. “To be sure, technology plays a big part in the digital advertising ecosystem,” she observes. “But I would argue that process and people are arguably more important than the tech component – especially when it comes to something complex like personalization – and it takes time for all three areas to gel successfully at large corporations.”

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