The summer season has come and gone, which means it’s time to pack up your swimsuit and beach chair and grab your favorite cozy sweater and pumpkin vanilla candle because the holidays are here! The beginning of October might seem a bit early; but, with the Coronavirus pandemic changing up normal holiday traditions, this holiday shopping season will be starting earlier than ever before.
As with most things this year, the holiday season and, consequently, the holiday shopping season will look a little different. Amazon Prime Day will take place at the beginning of October, kickstarting the holiday shopping season. Many stores have elected to not open their doors on Black Friday and the millions of Americans who have historically traveled for the holidays might be staying put.
Experts have varying opinions on how this unique and uncertain year will change the holiday season. The Digilant team has looked at various scenarios and has created a game plan outlining how brands can adapt and change as consumer behavior changes.
Keep reading to learn more about what you can expect from the holiday season and the best ways to keep your brand top of mind as US consumers stay home for the holidays.
Read about projected spend levels and the timeline of holiday shopping in part 2 of the series here.
Download our infographic Home for the Holidays: An Advertisers’ Guide to Reaching Shoppers this Holiday Season.