Our inboxes and news feeds are imploding with GDPR. It’s like Christmas for your inbox, the more sites you are subscribed to the more presents you get this week.
Let’s be honest, don’t you wish somebody would open and respond for you? How many of you have taken the time to open, read and opt-in or out of all those sites and or emails?
I’m more interested in having fun and following hashtags like these: #gdprjokes, #HappyGDPRday and #GDPRToons. But fun aside, for most non-Europeans, who are not in the marketing and advertising industry, their hashtags probably look more like #WTFisGDPR or more likely #GDPRnotmyproblem #pleasestopsendingmeemails.
For those of us who, like myself, are old enough to remember, it feels like the Y2K panic all over again. While it certainly might be legit, it’s hard to really know whether the panic is real and what the aftermath will look like. Some companies are taking the wait and see approach, while others have gone down the GDPR checklist and implemented it all, and some just gave up and shut their doors, mostly because of the cost of implementation.
Tomorrow is the Day, Are You Ready?
It does feel like most people are tearing their hair out or crying a little. As they should. The real-time application of GDPR is way beyond was most people ever had in mind when they first started collecting data for advertising and just the thought of throwing out every process you ever had and starting all over is pretty daunting which is why there are many smaller shops that didn’t even bother.
So who will be left standing after the bell rings tomorrow? Who knows? Hopefully more than just Google or Facebook. Otherwise innovation in advertising technology might just come to a big stop. I for one hope that’s not the case.
Here are some of the headlines I’ve been reading that are most relevant for programmatic media buyers:
- ‘Brands don’t want to be in the headlines’: Some advertisers to pause programmatic spending in GDPR’s immediate aftermath
- As GDPR approaches, marketers are moving away from their reliance on third-party data
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No one’s ready for GDPR ‘Very few companies are going to be 100 percent compliant on May 25th’
- These companies are getting killed by GDPR
Popular hashtags for GDPR information:
- #gdpr #dataprotection#data
- #gdpr #dataprivacy #compliance #dataprotection #eugdpr
- #gdpr #privacy #datasecurity #data #cybersecurity
- #gdpr #digital #tech #cloud #business
- #gdpr #cybersecurity #infosec #blockchain #iot
For more information on the GDPR, its goals, what you need to do to be compliant, and Digilant’s commitment to the regulation, download our white paper below.
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