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The Effect of Privacy and Compliance Changes on Programmatic Strategy

12/10/2020 - Sierra Ducey

The Effect of Privacy and Compliance Changes on Programmatic Strategy

via PM360

What is the effect of privacy and compliance changes on programmatic strategy for pharma marketers?

“Healthcare and life sciences are some of the highest regulated industries. Consumer health and medical record information are heavily protected, which can create major challenges for marketers who want to invest in programmatic. But challenges often give the best rewards and this certainly rings true in this case.”

– Raquel Rosenthal, Digilant CEO

Learn more about what healthcare and life sciences marketers should consider to take on programmatic with confidence here.

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