September 8, 2015 – Tyler Loechner, MediaPost
Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has opened three new offices with a focus on South America.
The company has opened shop in Santiago, Chile; Lima, Peru; and Monterrey, Mexico. The company already had offices in Mexico (in Mexico City), Brazil and Colombia.
To lead the new offices in Chile and Peru, Digilant has tapped Eduardo Arevalo and Alexis Reategui as country managers, respectively, per a release. Additionally, Mary Gonzalez has been named country manager, Colombia.
Arevalo joins Digilant from Headway Digital a programmatic trading desk that focuses on Latin America and U.S. Hispanics.
Gonzalez joins Digilant from Colombian contextual ad network Pautefacil.com. Reategui joins from Hibu, where he most recently served as head of digital.