September 9, 2015 – Tyler Loechner, MediaPost
Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise.
Crosswise asserts that it’s technology can match disparate devices — including computers, tablets and smartphones — to their individual users.
As a result of the partnership, Digilant will be able to track — and programmatically target — consumers across devices.
“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish,” stated Kim Riedell, SVP of product and marketing at Digilant.