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Digilant Inks Deal With Cross-Device Targeting Firm Crosswise

09/09/2015 - digilant

September 9, 2015 – Tyler Loechner, MediaPost

Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise.

Crosswise asserts that it’s technology can match disparate devices — including computers, tablets and smartphones — to their individual users.

As a result of the partnership, Digilant will be able to track — and programmatically target — consumers across devices.

“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish,” stated Kim Riedell, SVP of product and marketing at Digilant.

Cross-device targeting is something many in the industry are working on, although some have found it easier said than done.
Crosswise raised $3 million in a Series A round of funding last week.

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