Katie Gargano Joins as Product Marketing Manager and Matt Mahgerefteh is Appointed Manager of Analytics
Digilant, an omni-channel digital advertising services company, today announced the appointment of Katie Gargano, who joins as Product Marketing Manager, a new role for the company, and Matt Mahgerefteh, who joins the team as Manager of Analytics.
“With strong backgrounds in both marketing and data analytics, Katie and Matt’s combined unique expertise will assist in Digilant’s growth as we create a connected experience to meet the needs of today’s digital marketplace. As we continue to propel both brands and agencies forward in the media industry, we are honored to welcome them to the Digilant team,” said Raquel Rosenthal, CEO of Digilant.
Virtually joining the marketing team from Connecticut, Gargano will act as the liaison between sales, marketing and product. She brings experience from her previous position as Supervisor of Digital Planning at Harpoon Digital, MNI Targeted Media’s digital media agency. Prior to that role, Gargano worked at Church Hill Classics as a Marketing Coordinator. She graduated from Western Connecticut State University with a degree in marketing and a minor in accounting.
“I’m thrilled to join the Digilant team to collaborate seamlessly with the marketing, sales and product team. Connecting our internal strategies, we can maximize growth and increase performance,” stated Gargano.
Mahgerefteh brings his hands-on experience in executing campaigns, managing programmatic media strategy, leveraging audience insights and providing comprehensive reports from analyzed data. His most recent experience includes Marketing Technology Manager at Cox Communications, where he was responsible leveraging data and leading marketing campaigns across multiple channels, including display, email, social media, video and web. His extensive experience also spans analytical and leadership roles with Wells Fargo, BlackLine, Viking Cruises, AEG Presents, Teleflora, Globe Life and Nielsen Company. Mahgerefteh graduated with a Bachelors of Science in Marketing from Rutgers.
“With a passion for ingesting large and various data sets, I’m excited to share my expertise with the Digilant team,” said Mahgerefteh. “As Digilant is focused on accelerating growth, I believe we’ll deliver optimal performance by leveraging a programmatic strategy and measuring analytics on all channels.”
Digilant is an omni-channel digital partner built to take advertisers from now to next. We do this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. Part of ispDigital, Digilant is made up of 100+ data-driven media minds and advertising technologists spread across US offices in Boston, New York, Chicago, San Francisco, Dallas, Denver, Los Angeles, Washington D.C., and Atlanta. By combining big ideas with scale we are well-equipped to champion consumer insights, campaign analysis, and media initiatives that propel brands and agencies forward. Visit us at digilant.com to learn more.