Blog Post

Digilant Appoints Todd Heger as SVP U.S. Sales and Shaun Gibbons as SVP U.S. AdOps

03/22/2016 - elizabeth Murphy

BOSTON, March 22, 2016 /PRNewswire/ — Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced two promotions to senior vice president positions in its Sales and Ad Operations business units. Todd Heger has been named SVP of Sales and Shaun Gibbons has been named SVP of Ad Operations.
Todd Heger brings with him over 20 years of experience in the digital media space. Most recently, Heger held positions as the VP of East Coast Sales and Senior Sales Director for New England for Digilant, managing sales planning and revenue growth in his region. Prior to joining Digilant, Heger held Sales Director roles at WebMD, Martini Media Network, and ESPN. As SVP of Sales, Heger will lead a growing sales team and will be responsible for driving revenue growth for Digilant U.S.

Shaun Gibbons joined Digilant in 2010 and most recently held the role of VP of Ad Operations where he oversaw all aspects of client campaign execution. Gibbons has a track record of establishing and implementing best practices for successful programmatic advertising campaigns and mitigating the risk of fraud and viewability challenges. In his new role, Shaun will lead the U.S. Ad Operations team and will be responsible for driving campaign execution and operational processes that meet the business objectives of our clients.

Reporting to Sanjay Pothen, Heger and Gibbons will lead their respective teams to enable new and existing brand and agency clients to achieve strong performance across branding and direct response programmatic campaigns.

“The promotions of Todd and Shaun directly reflect Digilant’s commitment to recognizing excellence in performance and leadership,” said Sanjay Pothen, U.S. Managing Director at Digilant. “When it comes to growing our business, having a talented, high-performing team that we can tap into to fill executive-level roles is critical. Todd and Shaun have been instrumental in the growth of Digilant thus far, particularly in terms of revenue and campaign delivery growth. They exemplify what it means to be a team player and lead by example when it comes to excellent customer service, integrity, and technical knowledge.”

To meet the unique goals of clients and to uncover audience insights, Digilant manages campaigns using a variety of data-driven targeting tactics such as cross-device, mobile, rich-media, dynamic creative optimization, and geo-location. Digilant’s unparalleled Consumer Persona uses genuine, real-time data to create personas that are based on actual human behavior, helping advertisers to better pinpoint consumers for campaigns instead of targeting those who may look like the right consumer.

For more information about Digilant, please visit or follow the company on Twitter

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit

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