Company Veteran will be Responsible for Driving Growth and Product Development on Global Scale
Boston – May 20, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced the appointment of Pedro Robert as Global Head of DMP Services & European New Market Development. At Digilant, Mr. Robert will oversee Digilant’s current global Data Management Platform (DMP) offerings and innovation as well as manage client expansion throughout Europe as the company continues to expand its global presence.
Mr. Robert was Digilant’s Country Manager in Spain for the past three years, where he spearheaded the company’s accelerated growth in that strategic market, doubling the revenue and number of employees in Digilant’s Madrid office. Prior to that role, Mr. Robert was the Director of Online Marketing and Business Development at Atrapalo.com, and also held various leadership positions at HAVAS’ digital media agency, Media Contacts.
“For the past three years, Pedro has exemplified passion and determination to drive Digilant’s growth not only in Spain, but also worldwide,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “As we continue to grow our footprint around the world, we saw a need to manage our DMP offerings and new business initiatives on a truly global scale. Pedro’s demonstrated leadership and unique vision make him the perfect choice for this new role”
Digilant recently announced that Rafael Martínez de Lucas has assumed the role of Country Manager, Spain, which was vacated by Mr. Robert.
“I am thrilled to embark on this new journey with Digilant,” said Mr. Robert. “I’m looking forward to playing a significant role in Digilant’s global growth, as the company continues to provide industry-leading customized solutions that help our clients exceed their marketing and overall business goals.”
Mr. Robert earned a BA in Accounting from Spain’s CUNEF and received his MBA from the University of Chicago’s Booth School of Business.
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of “earned,” “owned,” and “paid” media. Together Acceso (“earned”), Antevenio (“owned”), and Digilant (“paid”), provide cross channel and cross device closed loop media solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), a company owned by the Rodés family.
SHIFT Communications for Digilant
Business and Corporate Development, ispDigital