Advertising Executive Tapped to Drive Company’s Rollout of New Comprehensive Digital Media Buying Capabilities
BOSTON, February 26, 2019 /PRNewswire/ — Today, Digilant – a programmatic media buying services company – announced the promotion of Todd Heger to Chief Revenue Officer. He has been tasked with spearheading Digilant’s growing sales organization as well as the company’s expansion of its three key business units: Full Service Programmatic, Self-Service, and Programmatic Consulting. Historically centered on delivering agencies and brands with expert digital media buying services, Digilant’s has since expanded into self-service and programmatic consulting services to meet the increasingly demanding needs of digital advertisers in 2019.
“We’re excited to see Todd take his career to the next level,” says Raquel Rosenthal, CEO of Digilant. “Expanding these three units of business is critical to the company’s long-term success, and it was an easy decision to have Todd run point on the initiative as well as lead our sales team.”
As Chief Revenue Officer, Heger will be responsible for a range of new business efforts and corporate-level revenue and profit targets. Following a breakout year in 2018, he will be tasked with playing a key role in keeping the momentum going in 2019 and beyond.
A member of the Digilant management team since 2012, Heger has had the opportunity to learn every aspect of the business over the past half-decade. During this time, he’s been responsible for helping to set corporate strategy, define go-to-market tactics, and serve as custodian for some of the company’s most important client relationships.
“It goes without saying that I’m thrilled at the announcement,” says Heger. “Digilant is headed into an exciting new arena with our new artificial intelligence solution, and the next few years will be exciting, challenging and eventful. I feel fortunate for the opportunity.”
A digital industry veteran, Heger joined Digilant from WebMD, where he was Director of Advertising Sales. Previously, he spent a decade in a variety of integrated sales roles, both domestic and global, at ESPN. Heger is a graduate of Dickinson College in Carlisle, Pennsylvania.
Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies. Using MAIA – Marketing, Artificial Intelligence and Analytics – the harmonious combination of machine power and human expertise behind all things DIGILANT, we intelligently navigate massive data sets. MAIA enables marketers to use data as a currency to generate more efficient media buys, make better informed decisions, optimize and drive performance across all digital channels and campaigns.
SOURCE: Digilant, Inc.