Digilant Enables Single Identifier for Successful & Optimized Programmatic Targeting on Any Device or Platform
Boston – September 9, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its partnership with Crosswise, a leading provider of cross-device identification data. As part of this engagement, Crosswise is providing Digilant with device map data that anonymously matches billions of PCs, tablets and smartphones to their individual users.
As a result of leveraging Crosswise’s data, Digilant is now able to anonymously identify individuals and their association with specific devices to intelligently target and deliver relevant messages across all platforms and devices. This cross-device capability, in conjunction with information derived from Digilant’s Consumer Persona product, matches users across multiple devices, enabling more accurate programmatic targeting.
“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish but many are still deciding on the optimal offering that will help achieve their business goals,” said Kim Riedell, SVP of Product and Marketing at Digilant. “Working with Crosswise gives Digilant the opportunity to focus on our strengths of identifying audiences, targeting, and data analytics while leveraging Crosswise’s unmatched expertise in consumer device matching to create the ideal cross-device offering for our global clients.”
A Forrester report found that, on average, US consumers used 3.3 connected devices last year. That number is expected to steadily rise as consumers continue to increase the number of mobile and other connected devices they use throughout the day. Recognizing this increase, and the crucial role that pinpoint targeting and retargeting across multiple devices has in the purchasing cycle, Digilant’s new cross-device offering provides clients with the ability to innovate the way they connect with consumers while evolving with consumers as mobile commerce moves from adoption to the norm.
“It has become critical that advertisers intelligently interact with individual consumers across all the various devices they are using,” said Steve Glanz, Founder and CEO at Crosswise. “With the world’s largest team of data scientists dedicated exclusively to solving cross-device identification challenges, Crosswise will enable Digilant’s global clients to significantly increase the effectiveness and ROI of their digital advertising efforts.”
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Argentina, Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
Crosswise provides the world’s most accurate and authoritative device map, anonymously matching billions of PCs, tablets and smartphones to their individual users. This data enables ad tech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. Crosswise employs ad tech industry veterans, big data software engineers, and the world’s largest team of data scientists dedicated exclusively to solving cross-device identification challenges. Crosswise is backed by Giza Ventures, OurCrowd, Horizons Ventures, and leading angel investors. For further information, visit www.crosswise.com.
SHIFT Communications for Digilant