How many people have seen my ad?
It’s a straightforward question, but the answer is often complicated by the persistence of fraudulent advertising traffic. Fortunately, the programmatic advertising industry largely recognizes that fraud poses a threat to its credibility, and has taken major steps to tackle the issue.
In the final installment of our three-part series in collaboration with MIT Technology Review Custom, we’re highlighting the ad tech industry’s most effective strategies to eliminate fraud from the ecosystem.
From real-time blocking mechanisms to anomaly-detection tools, come away with a clear picture of how the ad tech industry is combating fraud by reading the article here.
Download our free whitepaper to read more about addressing other key issues for successful programmatic ad buying.