In the second of our three-part article series in collaboration with MIT Technology Review Custom, we’re taking a look at the challenges and best practices associated with cross-device tracking.
While the ability to track a consumer as they move between devices has long been a marketing Holy Grail, new technologies are making it seem more like a reality.
But emerging tech can be confusing and tough to keep track of, so we’ve explained it in simple terms in today’s article “New Technology for Tracking Consumers Across Devices Grows Results,” which you can read here.
To read the first article in our series, “Big Data,” please click here.
Download our free whitepaper to read more about tackling the ‘Cross Device Challenge’.