With 2020 fast approaching, here’s a roundup of thoughts about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms.
“In 2020, we’ll see a more symbiotic relationship between traditional TV and OTT. With many digital vendors integrating with Vizio and/or Inscape, they are gaining access to viewership data across Vizio’s user base. However, this still leaves out a large portion of the market. It will be interesting to see if digital vendors can convince other TV manufacturers or providers of TV services to sync their TV viewership data with them. Regardless, with online TV viewership on the rise, it will continue to capture an increased share of the TV budget pie.”
— Jenna Umbrianna, general manager, Anagram
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