Last night was an exciting evening, Digilant won its first award for Consumer Persona in the ‘Best Use of Big Data’ marketing category at the annual MITX awards.
The MITX Awards are the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together the best and brightest minds in the digital media, marketing and technology industry. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in more than 20 categories.
Our category: Best Use of Big Data
Whether analyzing behavior, stock price fluctuations, data anomalies, or advertising effectiveness, companies gather incredible amounts of information. This award recognizes an organization that has used data to inform and create an impactful experience or technology for your audience/customer.
We were honored to be part of the innovation community in New England and we are excited to win this award as it represents the fruit of many hours of team work for Digilant product and data science.
We plan to do big things with Big Data this year in programmatic advertising, so expect to see more from us soon.