Marketing Technology Industry Veteran Will Lead The Programmatic Company’s Global Growth and Worldwide Expansion
BOSTON, March 8, 2016 — Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic advertising solutions, today announced the appointment of Alan Osetek as its Global Chief Executive Officer. Mr. Osetek will oversee all global operations across 9 markets, as well their DMP/DSP technology offering. He will be responsible for establishing and cultivating business relationships with current and prospective clients as well as driving the company’s growth and innovation throughout the world. In addition to his role as Global CEO, Mr. Osetek will serve as a member of the management team at ispDigital, the holding company of Digilant. Reporting directly to ispDigital’s Chief Executive Officer, Don Epperson, Mr. Osetek is based in Digilant’s Boston headquarters.
Mr. Osetek brings more than 20 years of experience in advertising marketing and technology industries, most recently serving as Global President of Resolution Media overseeing the global growth of Omnicom Media Group’s search, social and digital performance media unit. Throughout his 5 years at Omnicom, the company was awarded by AdAge as the fastest growing SEM/Social/Programmatic agency 4 years in a row, as well as the Chicago and San Francisco offices the ‘best places to work’. Under Mr. Osetek’s leadership, Resolution tripled in size reaching a total of 1700+ employees globally and increased an average of +25% its annual revenue growth rate.
“With his fundamental understanding of how brands connect with consumers and his in-depth experience in marketing and technology we are thrilled to bring Alan on board to lead Digilant’s global operations and to add valuable perspective and knowledge to ispDigital’s management team,” said Don Epperson, Chief Executive Officer of ispDigital. “Alan’s industry knowledge, expertise, management skills, and past successes will bring tremendous value to our clients and team, as Digilant continues to rapidly grow and strategically expand its footprint across multiple continents.”
Prior to Omnicom, Mr. Osetek was the Managing Director of iProspect/Aegis, responsible for overseeing all activities for iProspect’s east coast operations. He also served as a Board Member and Chief Revenue Officer for Visual IQ, as Executive Vice President for Isobar/Carat where he executed multiple acquisitions around the world including those of iProspect and Molecular. Mr. Osetek also served as President/Founder of the email and CRM marketing firm, Vizium, which he successfully sold to the global agency holding company Aegis.
“I am excited to join such an innovative and growing company, as Digilant expands its global presence and continues to lead in the programmatic space, during a time of great technology advancement,” said Mr. Osetek. “The company’s unique technology, sophisticated client base and impressive growth reflects not only the commitment of the team but also the quality of the product and service being delivered. I am looking forward to working with such a dedicated and enthusiastic team to continue the success of the company.”
The appointment of Mr. Osetek comes on the heels of global expansion for the company, which in 2015 opened offices in UK, Italy, Chile, and Peru. Digilant has a presence in 9 countries, with a product offering that goes from self served programmatic buying to a custom data solution.
“I am proud to be joining the management team of a global company dedicated to delivering innovative media solutions through the development of a unified platform for managing paid, earned and owned media,” Mr. Osetek said. “I look forward to working together with the ispDigital management team and contributing to the group’s continued success.”
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, native and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
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