Press

A 5-step path to cookieless digital marketing

May 8, 2020 - Sierra Ducey

“Google’s move to delete third-party cookies from the Chrome browser, announced in January, will likely impact everything from attribution modeling to personalization initiatives and conversion analytics.

This will be especially true in areas like mobile, where Google Chrome has a 41% market share. Many expect large publishers will quickly build their own walled-gardens in mobile, leaving smaller publishers to scramble for ways to show effective performance.”

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