How can a luxury hotel in Orlando target theme park goers who had booked flights to Orlando, but not yet hotels?
Digilant worked with the hotel to develop custom audiences of resort-intenders that could be reach on desktop and mobile.
To reach “first-time visitors” to Orlando, we utilized purchase data segments from Visa to create a custom segment. To reach repeat visitors we layered location targeting on top of Visa data segments to target visitors who have previously stayed at other luxury resorts in Orlando or theme-park properties in the past 13 months.
via custom segment targeting
via competitive conquesting
*nearly 5x the programmatic industry benchmark