Case Study

Top Orlando Resort Discovers New Customers

Travel

How can a luxury hotel in Orlando target theme park goers who had booked flights to Orlando, but not yet hotels?

Strategy

Digilant worked with the hotel to develop custom audiences of resort-intenders that could be reach on desktop and mobile.

To reach “first-time visitors” to Orlando, we utilized purchase data segments from Visa to create a custom segment. To reach repeat visitors we layered location targeting on top of Visa data segments to target visitors who have previously stayed at other luxury resorts in Orlando or theme-park properties in the past 13 months.

Results

0.26% CTR

via custom segment targeting

0.39% CTR*

via competitive conquesting

 

*nearly 5x the programmatic industry benchmark

Capabilities

  • Media Strategy
  • Planning
  • Analytics
  • Reporting
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