Case Study

Security Company Drives New Business

B2B

How can an electronic security company drive new business?

Strategy

A leading electronic security company was looking to drive site traffic and sign ups for services among B2B buyers. From the start, the client wanted to ensure any programmatic advertising efforts  could quickly and efficiently drive business value. That’s why they turned to Digilant.

To accomplish the client’s goal, Digilant utilized a variety of tactics to drive site traffic. Campaign-generated site traffic drove consumers to two different actions – to receive a quote and to directly sign up for services.

Results

.65% overall CTR

exceeded conversion goal by 30%

Capabilities

  • Media Strategy
  • Planning
  • Analytics
  • Reporting
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