Last night was an exciting evening, Digilant won its first award for Consumer Persona in the ‘Best Use of Big Data’ marketing category at the annual MITX awards.
The MITX Awards are the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together the best and brightest minds in the digital media, marketing and technology industry. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in more than 20 categories.
Our category: Best Use of Big Data
Whether analyzing behavior, stock price fluctuations, data anomalies, or advertising effectiveness, companies gather incredible amounts of information. This award recognizes an organization that has used data to inform and create an impactful experience or technology for your audience/customer.
We were honored to be part of the innovation community in New England and we are excited to win this award as it represents the fruit of many hours of team work for Digilant product and data science.
We plan to do big things with Big Data this year in programmatic advertising, so expect to see more from us soon.
Christmas is near and a fun activity was to be organised. Nine volunteers of Digilant Spain made a break on their routine to participate in creating from recycled material a Christmas nativity scene. Every employee was assigned a group of children with whom they had to use their creativity and imagination to create the perfect Nativity character.
The challenge for everyone was to be able to choose the perfect material to create their designated character. At the beginning, the children were more quiet and shy but as the afternoon went by, everybody got more comfortable and fun and jokes between kids and Digilant volunteers were all around.
These activities are very enriching for everyone, Digilant volunteers feel very useful, being a part of a group that makes children with disabilities comfortable and helps them to reinforce their social skills.
The San Francisco team had the opportunity to visit Muttville Rescue, a nonprofit organization dedicated to supporting older dogs. The team gathered to play with the dogs, take them for walks, and give them lots of snuggles. Muttville is a nonprofit, organization dedicated to improving the lives of senior dogs. On a local level, Muttville rescues senior dogs and finds them new homes or gives them hospice. On a global level, Muttville provides information about caring for older dogs and support for people who do.
Through associations with shelters and other animal organizations, this nonprofit organization finds senior dogs that have been given up and are not likely to find adopted homes. Through outreach and networking, the NPO find suitable new homes for these dogs. Muttville has its own cage-free facility, housing newly rescued senior dogs while they await to be matched with foster homes.
Taking advantage of the sports week in Madrid and the Down Madrid kids being still on summer holidays, Digilant team and Down Madrid children went to the Santiago Bernabeu Stadium, home of the Real Madrid players. It was quite an adventure, and both kids and employees had a great time. Everyone was supporter of Real Madrid football team, which made it even better!
The meeting point was at “Tres Olivos Center”. Once everyone had arrived, Digilant volunteers and the children, accompanied by specialised personnel took the subway to get to the stadium. Kids where very excited about getting on the subway without their parents.
Once in the stadium they made a tour around the field, the changing rooms and finalised the visit in the trophies room. It was a dream came true for the children as well as of for many of the Digilant volunteers!
For the second year in a row, the entire Digilant Boston team gathered at the nonprofit Cradles to Crayons to support children in need. The staff grabbed shopping carts and packed items for specific children who needed clothing, toys, boys, coats, boots, and more.
10 Digilant employees participated in the Cradles to Crayons Backpack-a-thon event on Boston’s City Hall Plaza. Along with more than 700 other volunteers, the Digilant team packed 35,000 backpacks for students in need. The backpacks were filled with books and school supplies, such as pens, markers, folders, and notebook, and each child also received a hand-written “Well Wish Note” with a message for the start of their school year. Digilant was proud to sponsor the Cradles to Crayons Ready for School program and be a part of the Backpack-a-thon event.
Cradles to Crayons provides children from birth to age 12, living in low- income and homeless situations, with the essential items they need to thrive – at home, at school and at play. They supply these items free of charge by engaging and connecting communities that have with communities that need.
Digilant Spain is delighted to collaborate with the non-profit organization Down Madrid. The activities are very enriching for both kids and employees. The aim of this collaboration is to help children with Down Syndrome or disabled kids to be independent (be able to move around the city, do the shopping, cook, get a job) and to grow in a normal environment without feeling turned down.
This month we have participated in a cooking activity. Eight members of our team went to ‘Centro Tres Olivos’ to spend an afternoon with kids, the idea was to help them develop their cooking abilities and make them feel helpful in an everyday task. Although everyone went home with their shirts full of cream, it was great to share time with these amazing youngsters!
It has been a great experience that has helped not only these children but also our employees. It makes us think how easy and important is to make a difference, helping people around us. Digilant Madrid is very grateful and proud of this recurrent collaboration with Down Madrid.
The Non Profit Organisation Síndrome de Down de Madrid (Down Madrid) has the mission to help people with Down Syndrome or other intellectual disabilities to achieve individual autonomy and full social inclusion. Read more at: www.downmadrid.org
Digilant Cares Spain helps with hours of their team members as well as with a yearly donation. Digilant Cares Spain together with Down Madrid have designed an agenda of events where the NPO needs help to develop some fun and key activities to help kids and youngsters with Down Syndrome to learn and develop their autonomy.
The agenda for 2016 includes teaching and helping the adolescents move around the subway and the city, doing some food shopping, cooking, table games, playing sports, etc. Before each monthly session/event the young kids will introduce the organisation and themselves to the team members that will be helping them on the task, our team members will do the same.
Bravo Digilant Cares Spain!
The Boston chapter of the Entrepreneurs’ Organization (EO) – a global network that connects business owners in order to enhance their lives and businesses – hosted at Digilant Headquarters its GSEA (The Boston regional Global Student Entrepreneur Awards), the premier global competition for students who own and operate a for-profit business, while attending college.
This year’s winner was the Babson College student Hanson Grant, who won for his company, Think Board, which creates removable and reusable clear vinyl films that turn any surface into a dry erase board.
“I started Think Board from my dorm room at Babson. It solved a problem I had of needing space to write down business ideas and stay organized, but papers got lost, whiteboards were too bulky and dry erase paint was too expensive,” said Grant. “I’ve been lucky to have so many resources at my fingertips here in Boston, and it’s a real honor to be named the regional GSEA winner.”
The competition, judged by eight EO Boston members, took place Feb. 11 at Digilant’s offices in downtown Boston. Grant, 21, was one of nine local students who qualified to compete. Maya Rafie, a student at Emerson University and CEO of bistara, received second place and Holy Cross student Anthony Saltarelli, CEO of Chin Up, received third place.
Por Gabriela Huerta, Head of Marketing Latin America
El pasado 7 de enero se llevó a cabo DataLand, un evento en el que se invitaron a todos los interesados en el manejo de datos y en cómo la tecnología nos puede ayudar a utilizar los datos de manera efectiva.
El lugar de encuentro fue el Auditorio Raúl J. Marsal en la Facultad de Ingeniería en la UNAM, el evento comenzó a las 6:00 p.m. Aunque en estas fechas, los estudiantes están aún de vacaciones, se llenó el auditorio e incluso había gente en las escaleras y en la parte de atrás del auditorio.
La primer plática se realizó sobre Activismo a través de Bots, en donde nos explicaron cómo desarrollaron bots que fomentaban un comportamiento hacia los usuarios. Aprendimos que hay usuarios que aunque estén conscientes del uso de bots, los siguen en redes sociales e incluso comparten el contenido que éstos generan. A esta práctica, se le llamó “Botivism”.
La siguiente presentación fue sobre Visión por computadora. Aquí aprendimos sobre cómo se pueden desarrollar sistemas inteligentes que complementen imágenes y nos permitan un mejor reconocimiento visual y reconstrucción de imágenes.
Después aprendimos sobre visualizaciones de datos para ayudar en colaboraciones entre humanos y bots. Esta charla fue una manera de unificar los conceptos que habíamos visto anteriormente: visualización, bots y activismo en medios digitales.
Además de patrocinar este evento, Digilant tuvo importante presencia en este evento ya que Kenjy Tominaga y Gabriela Huerta, Heads of Product & Marketing respectivamente, dieron una charla sobre Meaningful Connections quienes nos explicaron sobre la importancia de plantearse objetivos, organizar la información automáticamente de acuerdo con estos objetivos e identificar las necesidades que cubre cada tipo de información.
Ellos también nos mostraron una demo en vivo de un producto exclusivo de Digilant llamado Consumer Persona. En esta demo, observamos cómo se generan clusters en tiempo real en una campaña, agrupando a los usuarios de acuerdo con sus intereses y entendiendo las conexiones entre todos los intereses.
Al final, tuvimos oportunidad de escuchar rápidamente de qué trata la aplicación desarrollada por Alejandra Monroy: TinDog, una app que conecta a las personas que han rescatado perros de la calle con personas interesadas en cuidarlos de manera real o virtual.
También contamos con la presencia de Jesús Ramos, VP Analytics & Data Science en GBM homebroker y creador de The Data Pub, quien nos hizo una cordial invitación a las actividades de Data Pub. Aquí podemos ver su presentación sobre Big Data, Big Dissapointment.
Al finalizar el evento, realizamos Networking partiendo Rosca de Reyes, la cual se terminó de volada. Sin embargo, hubo una gran convivencia con personas que se dedican a los datos en diferentes sectores y Norma nos compartió varios souvenirs de distintas marcas de tecnología. El evento superó las expectativas de todo tipo: en cuanto a contenido de las presentaciones, cantidad de asistentes y networking. Estamos ansiosos para el siguiente evento.
Personalmente, me siento muy contenta porque la comunidad de personas interesadas en Datos está creciendo mucho en México. En nuestro país hay mucho talento, pero considero que falta comunicar más estas actividades y conocer a más personas con los mismos intereses. Recordemos que México es un país creativo y podemos ser tan inteligentes como nos lo propongamos.
On November 12th, nonprofit organization buildOn exceeded records and expectations by hosting more than 1,000 guests at its annual fundraising Gala at the American Museum of Natural History in New York City, which raised $4.1M to support the organization’s work.
BuildOn’s goal is to break the cycle of poverty, illiteracy, and low expectations through service and education. Across the U.S., buildOn empowers urban youth to transform their neighborhoods through intensive community service and to change the world by building schools in some of the economically poorest countries in the world. Digilant’s CEO Don Epperson, first became involved in buildOn when the organization was founded 24 years ago.
Don was instrumental in starting the Boston branch of the organization which now engages with more than 150 students each month.
Digilant is proud to support the outstanding work that buildOn is doing around the world and in our local community through their Digilant Cares program and through the leadership of Don Epperson.