Enervee Taps Digilant for Custom Data-Driven Programmatic Solution

Partnership enables Enervee to merge real-time efficiency data, with consumption and consumer data, to extend audience reach and boost engagement. 

Boston – November 1, 2016. Digilant, a global programmatic media company that partners with agencies and brands to provide custom digital advertising solutions, today announced its partnership with Enervee, the innovative consumer energy efficiency company.  The agency will develop a comprehensive programmatic solution for Enervee to ramp-up customer engagement and drive acquisition.

A pioneer in the programmatic advertising industry that delivers next generation targeting, Digilant will partner with Enervee on a custom programmatic advertising solution to help them better reach their target audience. Digilant’s custom solution is designed to merge the Enervee’s unique energy efficiency data (the Enervee Score) and first party customer data, with second party and third party consumer data. It will deliver highly relevant product offerings and messaging to consumers. This approach will allow Enervee to reach new audience segments at scale with relevant product offerings. First party data sources include purchase, email, on-site browsing, price point and location data. Second and third party data sources include social listening data along with contextual, behavioral, affinity and app-ownership data.

enervee-image
“Digilant is excited to partner with Enervee on a custom solution to unlock their potential to drive increased customer engagement and acquisition,” said Alan Osetek, CEO of Digilant. “This partnership will allow us to tap into a wealth of first party data and real-time data to deliver programmatic campaigns that engage both new and existing audiences across display, social and email inventory.”

Enervee is the world’s first energy-smart data and commerce platform that enables consumers to make energy-smart buying decisions through energy efficient product rankings and recommendations.

Enervee connects consumers and utilities through its dynamic utility Marketplace platform that collects, cleans and curates a range of data feeds on product and appliance energy performance.  The output of Enervee’s platform includes the daily updated Enervee Score for each product. This simple 0-100 scale tells consumers at a glance how energy efficient a product is compared to relevant others in its category. Today, over 36,881 products are being scored by Enervee, based on real-time energy consumption and cost data, serving more than 20 million households for utilities including Pacific Gas and Electric, E.ON UK, San Diego Gas and Electric, and Con Edison.

“Our goal is simple. We want to help consumers not just make energy efficient choices, but to make the most energy efficient choices. And we want to make those choices simple and compelling. Because of that, we are constantly looking for better ways to leverage data to improve the buying experience,” said Matthias Kurwig CEO and Co-founder of Enervee. “As a data company ourselves, we chose to partner with Digilant because we need a sophisticated and custom programmatic approach that will allow us to capitalize on multiple layers of data. Digilant has the proven expertise to do exactly that. This solution will allow us to extend audience reach and deliver creative relevancy through data-driven programmatic. Our team appreciates Digilant’s consultative approach in working with brands that want to push the advertising envelope.”

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party,and its own proprietary data. Headquartered in Boston, Digilant has offices in New York, Chicago and San Francisco, and across the globe in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago, and Sao Paulo. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company (www.ispdigital.com).
 
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions.  Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.

About Enervee
Enervee® is the world’s first energy-smart data and commerce platform that connects utilities, retailers, manufacturers and governments through integrated product rankings and recommendations – distributed via online, in-store, mobile and social channels. Marketplace provides a data driven and objective way of comparing a product’s energy consumption (via the Enervee Score), product popularity and price worthiness, based on industry standards, against all models available on the market. Through its innovative SaaS platform, Enervee provides the most up-to-date market information to help drive better energy-smart buying decisions, and to help utilities build stronger relationships with their customers, deliver on their energy efficiency programs and open up new revenue opportunities. Enervee’s consumer site is available at enervee.com.

More Information:

Ester Pascual
Marketing and Communications, Digilant Global
ester.pascual@digilant.com

Press Release: Trend Watch: Digilant to Share Top Programmatic Trends at the iMedia Brand Summit

Digilant’s CEO, Alan Osetek, will discuss how state-of-the art programmatic technology has evolved the channel into a custom solution, and how top brands are tapping into its power.

BOSTON, Sept. 8, 2016 /PRNewswire/ — Digilant, a leading global programmatic media company that partners with brands and agencies to provide customized programmatic advertising solutions, today announced that its Global CEO, Alan Osetek, will speak on a panel at the iMedia Brand Summit in Coronado, California, next week. Osetek will discuss how programmatic has evolved, the power of state-of-the-art programmatic technology, and how brands are leveraging custom programmatic solutions to solve complex business challenges today.

The session, entitled “The Power of Programmatic Data,” will be held on Monday, September 12th from 10:40-11:10 AM at the Loews Coronado Bay Resort. During the panel discussion, Osetek will speak to how programmatic has evolved, including top trends in the channel today. He will also show how leading brands are using custom programmatic solutions to help them address business challenges, and share key insights on how brands can apply programmatic data to optimize their media buys across channels.

“Programmatic has evolved considerably — state-of-the-art programmatic technology helps brands solve complex business challenges today,” said Alan Osetek, Global CEO, Digilant. “But many marketers aren’t aware of the true power of programmatic now – they still think of it as a simple media buy for individual campaigns. Not only are they using outdated programmatic technology, they also are missing out on the power of programmatic to help them solve bigger business issues. Smart marketers should fully capitalize on all that programmatic offers today, and use it to gain a competitive advantage.”

Christian Arens, Managing Director, iMedia Communications, Inc., will moderate the panel discussion between Osetek, Aaron Chan, Senior Marketing Technology Manager at Clorox, and Lisa Archambault, Director of Digital Media at Caesars Entertainment.

The iMedia Brand Summit is a multi-day educational summit that will address emerging consumer trends, and how brand marketers can best meet the expectations of today’s consumers. Brand marketers, marketing executives, digital marketing managers, search and social managers will be in attendance.

For more information on the iMedia Brand Summit, visit http://www.imediaconnection.com/summits/2016/2016-september-brand-summit-how-to-evolve-with-todays-consumer/
For more information about Digilant, please visit www.digilant.com or follow the company on Twitter @Digilant_US.

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com

Press Release: What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

Consumer Persona, Digilant’s Programmatic Data Solution, Reveals Targeted US Olympic Fan Audience

BOSTON, Aug. 24, 2016 /PRNewswire/ — Digilant, a leading global programmatic media company that partners with brands and agencies on custom programmatic advertising solutions, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. Powered by Digilant’s proprietary data science solution — Consumer Persona — the study reveals key differences between general and target sport audiences. For example, consumers who are rugby fans and skiers are 154.23% more likely to be fans of targeted and less mainstream Olympic sports. For marketers, the findings demonstrate missed opportunity, and underscore the importance of leveraging advanced programmatic targeting technology to better reach an audience.
The Rio 2016 Olympics garnered the attention of millions of Americans this summer, and more people than ever went online to take-in the sporting extravaganza. Naturally, marketers have been trying to target US Olympic sports fans as consumers. But according to Digilant’s new data analysis, marketers probably don’t really know this audience because they target them as one group.

“This is a classic marketing mistake,” said Alan Osetek, CEO, Digilant. “Marketers try to use programmatic to target a distinct group of consumers – such as US Olympics fans – but they do it with a broad-brush stroke, and treat the target audience as one big group. In other words, they fail to factor-in differences in behaviors, interests, and attitudes that can create important segments within an audience. Our advanced targeting technology enables marketers to drill-down into their core target audience and uncover new key segments, so they can better understand who they really are.”

To help brands, agencies, and marketers better understand the importance of using advanced programmatic targeting technology, Digilant leveraged their proprietary data science solution – Consumer Persona – to examine the online audience behavior of US Olympic sports fans. Their efforts revealed that the US Olympic sports fan audience is comprised of at least two key segments with vastly different interests, attitudes, and behaviors: General Olympic sports fans and Targeted Olympic sports fans.

Knowing the differences between these segments should be meaningful to marketers. For instance, the General Olympics sports fan segment tends to watch mainstream Olympic sports such as swimming, track, and gymnastics. They also tend to be politically active value shoppers who like to cook at home. On the other hand, the Targeted Olympic sports fan audience segment has an affinity for lesser-known Olympic sports like rugby sevens. These consumers are typically new parents with a military affiliation who like to buy prepared meals. More details on the attributes commonly shared by each of these audiences are listed far below.

Osetek continued, “At the end of the day, marketers are leaving money on the table because they are using outdated programmatic technology. Our custom data science solution enables brands to drill-down into audiences with tremendous granularity, uncover key segments, and dynamically target them in real-time. Doing exactly that will help them drive performance, extend reach, and boost efficiencies.”

To view the analysis, click here. For more information about Digilant, please visit www.digilant.com or follow the company on Twitter @Digilant_US.
Digilant_US Olympic Fan Data Analysis
About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.

The Value of Holistic Data in a Cross-Device Campaign

Political campaigns, campaigns for change and advertising campaigns all emerge from a similar foundation of wanting to connect with a larger group of people for a common cause. But to find that connection easily, to spread the message and see tangible results, a campaign starts with two founding principles: a message and an audience. These are related in how the message must resonate with an audience to gain traction and be successful.

To establish a strong relationship between a campaign’s message and the target audience, it’s important to understand your audience, their behavior and their needs. Advertising campaigns of the past worked largely on the basis of assumption. Today’s technology has changed that way of working into one of insight, personalization and intelligence.

First, second and third party data, aggregated from different sources and integrated by a data management platform (DMP) onto a demand-side platform (DSP), can improve your campaign goals, help you achieve success faster, and is the link between your message and your audience. This type of data provides significant value to an advertising campaign of any kind, but particularly a cross-device campaign where it can be difficult to identify and target your customers across multiple devices.

Data Aggregation
The first step in understanding how data can transform a cross-device campaign is to understand the types of data that exist and where it comes from:

• First party data is data you collect and own.
• Second party data is first party data shared between entities.
• Third party data is insight collected by an outside firm.

Data aggregation is the process of collecting points of information from a variety of places and bringing it to one central platform. From there, advertisers can pull the data they need to inform their campaigns and shape the content. For example, if a software company wants to launch a campaign targeted at the remote worker, it could sift through their first party data collected from sales and registration forms and integrate third party data like demographic and behavioral data, user identification data to match consumers across devices, and mobile app ownership data related to apps commonly used by remote workers. After deciding which data is most relevant and helpful, companies can layer it all together to inform their targeting.

Campaign Goals
Once a message has been formulated and an audience generated, you can create campaign goals. Goals are the guiding force in putting a campaign into action and also where the real value of data comes into play. A few common goals of a cross-device campaign highlight how powerful data can be in constructing the right message, increasing engagement and experiencing higher conversion rates.

  • Gain the right insights. When you layer first, second and third party data together, the holistic result is a near-perfect representation of your audience. Discovering insights about where they spend their time, how they behave between their devices and where they are willing to make a purchase can help you decide if a mobile in-app ad is worth your investment or a location targeted campaign will result in more engagement. The more you use data in your campaigns, the more data you will be able to aggregate, getting you closer to the ideal of knowing exactly where to communicate and with whom.
  • Prospect the right people. Using data to your advantage also involves the hypothetical. A custom data solution like those developed by Digilant’s can use all the appropriate data to run a model to find new prospects. This method takes the insight gained from your data, compares it against other users who are not already customers, and identifies a like-minded audience who exhibits high-lift attributes. Then you can target them with the knowledge the data has already given you, and you can collect more from this expanded audience.
  • Retarget the right users. The biggest challenge within a cross-device campaign is identifying users between their mobile, tablet and desktop devices. Using deterministic and probabilistic matching, Digilant links all device into a single cross-device ID. This single ID enables marketers to target the same consumer as he or she moves from one device to another.

Realizing the Value
You can realize the value of data by layering all types together, leveraging the expertise of a data-centric programmatic partner like Digilant, and continuing the cycle of data aggregation and use. Once you begin to use the data tactic on your cross-device campaigns, you will see the customers become more than numbers. They will become the people you want to connect, engage and share your message with.

A successful campaign always ends in victory, whether that’s a won political office, a noticeable change or a rise in profits. Let data be your secret weapon in gaining that victory.

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Digilant Appoints Todd Heger as SVP U.S. Sales and Shaun Gibbons as SVP U.S. AdOps

BOSTON, March 22, 2016 /PRNewswire/ — Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced two promotions to senior vice president positions in its Sales and Ad Operations business units. Todd Heger has been named SVP of Sales and Shaun Gibbons has been named SVP of Ad Operations.
Todd Heger brings with him over 20 years of experience in the digital media space. Most recently, Heger held positions as the VP of East Coast Sales and Senior Sales Director for New England for Digilant, managing sales planning and revenue growth in his region. Prior to joining Digilant, Heger held Sales Director roles at WebMD, Martini Media Network, and ESPN. As SVP of Sales, Heger will lead a growing sales team and will be responsible for driving revenue growth for Digilant U.S.

Shaun Gibbons joined Digilant in 2010 and most recently held the role of VP of Ad Operations where he oversaw all aspects of client campaign execution. Gibbons has a track record of establishing and implementing best practices for successful programmatic advertising campaigns and mitigating the risk of fraud and viewability challenges. In his new role, Shaun will lead the U.S. Ad Operations team and will be responsible for driving campaign execution and operational processes that meet the business objectives of our clients.

Reporting to Sanjay Pothen, Heger and Gibbons will lead their respective teams to enable new and existing brand and agency clients to achieve strong performance across branding and direct response programmatic campaigns.

“The promotions of Todd and Shaun directly reflect Digilant’s commitment to recognizing excellence in performance and leadership,” said Sanjay Pothen, U.S. Managing Director at Digilant. “When it comes to growing our business, having a talented, high-performing team that we can tap into to fill executive-level roles is critical. Todd and Shaun have been instrumental in the growth of Digilant thus far, particularly in terms of revenue and campaign delivery growth. They exemplify what it means to be a team player and lead by example when it comes to excellent customer service, integrity, and technical knowledge.”

To meet the unique goals of clients and to uncover audience insights, Digilant manages campaigns using a variety of data-driven targeting tactics such as cross-device, mobile, rich-media, dynamic creative optimization, and geo-location. Digilant’s unparalleled Consumer Persona uses genuine, real-time data to create personas that are based on actual human behavior, helping advertisers to better pinpoint consumers for campaigns instead of targeting those who may look like the right consumer.

For more information about Digilant, please visit www.digilant.com or follow the company on Twitter

@Digilant_US.
About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.

Alan Osetek Joins Digilant as Global Chief Executive Officer

Marketing Technology Industry Veteran Will Lead The Programmatic Company’s Global Growth and Worldwide Expansion

BOSTON, March 8, 2016 — Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic advertising solutions, today announced the appointment of Alan Osetek as its Global Chief Executive Officer. Mr. Osetek will oversee all global operations across 9 markets, as well their DMP/DSP technology offering. He will be responsible for establishing and cultivating business relationships with current and prospective clients as well as driving the company’s growth and innovation throughout the world. In addition to his role as Global CEO, Mr. Osetek will serve as a member of the management team at ispDigital, the holding company of Digilant. Reporting directly to ispDigital’s Chief Executive Officer, Don Epperson, Mr. Osetek is based in Digilant’s Boston headquarters.

Mr. Osetek brings more than 20 years of experience in advertising marketing and technology industries, most recently serving as Global President of Resolution Media overseeing the global growth of Omnicom Media Group’s search, social and digital performance media unit. Throughout his 5 years at Omnicom, the company was awarded by AdAge as the fastest growing SEM/Social/Programmatic agency 4 years in a row, as well as the Chicago and San Francisco offices the ‘best places to work’. Under Mr. Osetek’s leadership, Resolution tripled in size reaching a total of 1700+ employees globally and increased an average of +25% its annual revenue growth rate.

“With his fundamental understanding of how brands connect with consumers and his in-depth experience in marketing and technology we are thrilled to bring Alan on board to lead Digilant’s global operations and to add valuable perspective and knowledge to ispDigital’s management team,” said Don Epperson, Chief Executive Officer of ispDigital. “Alan’s industry knowledge, expertise, management skills, and past successes will bring tremendous value to our clients and team, as Digilant continues to rapidly grow and strategically expand its footprint across multiple continents.”

Prior to Omnicom, Mr. Osetek was the Managing Director of iProspect/Aegis, responsible for overseeing all activities for iProspect’s east coast operations. He also served as a Board Member and Chief Revenue Officer for Visual IQ, as Executive Vice President for Isobar/Carat where he executed multiple acquisitions around the world including those of iProspect and Molecular. Mr. Osetek also served as President/Founder of the email and CRM marketing firm, Vizium, which he successfully sold to the global agency holding company Aegis.
“I am excited to join such an innovative and growing company, as Digilant expands its global presence and continues to lead in the programmatic space, during a time of great technology advancement,” said Mr. Osetek. “The company’s unique technology, sophisticated client base and impressive growth reflects not only the commitment of the team but also the quality of the product and service being delivered. I am looking forward to working with such a dedicated and enthusiastic team to continue the success of the company.”

The appointment of Mr. Osetek comes on the heels of global expansion for the company, which in 2015 opened offices in UK, Italy, Chile, and Peru. Digilant has a presence in 9 countries, with a product offering that goes from self served programmatic buying to a custom data solution.
“I am proud to be joining the management team of a global company dedicated to delivering innovative media solutions through the development of a unified platform for managing paid, earned and owned media,” Mr. Osetek said. “I look forward to working together with the ispDigital management team and contributing to the group’s continued success.”

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, native and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
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SOURCE Digilant

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