DIGILANT THINKING

Advertiser’s Guide to Reaching Back to School Shoppers

As we approach the 2020 school year, parents, students and teachers alike are wondering if, how, and when schools will reopen. And, when the answers to these questions are changing weekly, it becomes difficult to plan for the upcoming school year.

Advertisers can’t solve for all back to school concerns; but, they can solve for changing consumer needs by staying in-tune with consumers as they journey through this unique back to school season.

At Digilant, we understand the importance of back to school shopping for advertisers and its impact on annual sales, so we’ve outlined key considerations for this back to school season.

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What’s Included

Who’s shopping for back to school?

Will shoppers spend less this year?

More shoppers will use online shopping

Key tactics for consideration

ABOUT DIGILANT

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