Advertiser’s Guide to Reaching Back to School Shoppers
As we approach the 2020 school year, parents, students and teachers alike are wondering if, how, and when schools will reopen. And, when the answers to these questions are changing weekly, it becomes difficult to plan for the upcoming school year.
Advertisers can’t solve for all back to school concerns; but, they can solve for changing consumer needs by staying in-tune with consumers as they journey through this unique back to school season.
At Digilant, we understand the importance of back to school shopping for advertisers and its impact on annual sales, so we’ve outlined key considerations for this back to school season.
Who’s shopping for back to school?
Will shoppers spend less this year?
More shoppers will use online shopping
Key tactics for consideration
Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.
Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.
We assume responsibility for your business and stay focused on business outcomes.
We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.
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Data and analytics are the bedrock of how we approach digital strategy.
We build strategies designed specifically for your marketing and business goals.