DIGILANT THINKING

The Advertiser’s Guide to the Changing Jewelry Consumer

For decades, the luxury jewelry category was led by sales made in brick-and-mortar stores in malls and in shopping centers. Today, luxury brands are beginning to find their place online in the wake of shifting consumer behavior.

With just over 10% of luxury jewelry purchases in the US made online in 2019 and murky data on high- intent customers, it’s clear that brands are still grappling with activating luxury audiences online.

Download our report to explore the latest luxury jewelry trends and the imperative for advertisers who want to make their mark on the largest channel for customer acquisition – digital.

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KEY INSIGHTS

of today's consumers shop for jewelry in-store.

of luxury sales, including jewelry, are expected to happen online by 2025.

of all luxury purchases today are influenced by at least one digital touchpoint.

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