The Advertiser’s Guide to the Changing Jewelry Consumer
For decades, the luxury jewelry category was led by sales made in brick-and-mortar stores in malls and in shopping centers. Today, luxury brands are beginning to find their place online in the wake of shifting consumer behavior.
With just over 10% of luxury jewelry purchases in the US made online in 2019 and murky data on high- intent customers, it’s clear that brands are still grappling with activating luxury audiences online.
Download our report to explore the latest luxury jewelry trends and the imperative for advertisers who want to make their mark on the largest channel for customer acquisition – digital.
of today's consumers shop for jewelry in-store.
of luxury sales, including jewelry, are expected to happen online by 2025.
of all luxury purchases today are influenced by at least one digital touchpoint.
Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.
Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.
We assume responsibility for your business and stay focused on business outcomes.
We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.
DATA & ANALYTICS
Data and analytics are the bedrock of how we approach digital strategy.
We build strategies designed specifically for your marketing and business goals.