DIGILANT THINKING
Your Guide to CTV & OTT in 2020
Non-linear television has been a trending topic in the digital advertising world for the past few years. At the start of this year, 13.5 million US households had abandoned traditional (linear) TV consumption. However, the spread of the coronavirus causing more consumers to spend time at home has propelled CTV usage beyond what industry experts could have predicted at the start of the year.
Alternative TV-viewing options are no longer just an option for consumers, but for many, it’s become a preference.
What do advertisers need to know to stay in step with consumers that are making the shift from linear to streaming TV? Download our guide to explore non-linear tv trends and how advertisers can get started implementing this channel into their digital advertising playbook.
KEY INSIGHTS
consumers stream TV every month in the United States
was spent on connected TV ad spend in the US in 2019
minutes of video was streamed in March this year compared to 2019
ABOUT DIGILANT
Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.
CUSTOMER SERVICE
Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.
RESULTS DRIVEN
We assume responsibility for your business and stay focused on business outcomes.
EXPERTISE
We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.
DATA & ANALYTICS
Data and analytics are the bedrock of how we approach digital strategy.
CUSTOMIZATION
We build strategies designed specifically for your marketing and business goals.
We Combine Smart Tactics with Technology
Bringing effective digital marketing solutions to agencies and brands means operating as an innovative and omni-channel media solutions provider.
