DIGILANT THINKING

Your Guide to CTV & OTT in 2020

Non-linear television has been a trending topic in the digital advertising world for the past few years. At the start of this year, 13.5 million US households had abandoned traditional (linear) TV consumption. However, the spread of the coronavirus causing more consumers to spend time at home has propelled CTV usage beyond what industry experts could have predicted at the start of the year.

Alternative TV-viewing options are no longer just an option for consumers, but for many, it’s become a preference.

What do advertisers need to know to stay in step with consumers that are making the shift from linear to streaming TV? What do advertisers need to know to stay in step with consumers that are making the shift from linear to streaming TV? Download our guide to explore non-linear tv trends and how advertisers can get started implementing this channel into their digital advertising playbook.

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KEY INSIGHTS

consumers stream TV every month in the United States

was spent on connected TV ad spend in the US in 2019

minutes of video was streamed in March this year compared to 2019

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