‘Still in its infancy’: Retailers are still struggling to nail Amazon’s ad offerings

Complicating matters is Amazon’s tendency to refuse to play ball with sellers clearing less than seven-figures in revenue, said Raquel Rosenthal, CEO of the firm Digilant US.

“Part of the reason our clients are coming to us to work with Amazon is [Amazon’s] customer service is very poor,” she said. “They’re a huge company. If you’re not spending a lot of money with them, you’re not going to get the service that you need or require — talking about millions and millions of dollars.”

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