A GUIDE FOR ADVERTISERS

Understanding Holiday Shoppers in 2021

Last year, we learned that consumer behavior can change in a blink, and marketers and advertisers need to change almost as fast. This playbook will provide the trends and tactics to help you learn how to keep up.

Owing to the COVID-19 pandemic, consumers are facing a period of transformation that impacts the way they behave and connect with brands, forcing them to reevaluate their spending, values, and expectations of the brand they buy.

The road to recovery begins this year. At Digilant, we pride ourselves on helping marketers and advertisers better understand the audiences they want to reach and on providing omnichannel game plans that drive real results. We hope you find this guide useful as you charge ahead in 2021.



What’s Included

Four trends shaping the 2021 holiday shopping season.

Four key audiences to attract and engage in driving sales

Tactical recommendations for advertisers

ABOUT DIGILANT

Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.

CUSTOMER SERVICE

Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.

RESULTS DRIVEN

We assume responsibility for your business and stay focused on business outcomes.

EXPERTISE

We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.

DATA & ANALYTICS

Data and analytics are the bedrock of how we approach digital strategy.

CUSTOMIZATION

We build strategies designed specifically for your marketing and business goals.

We Combine Smart Tactics with Technology

Bringing effective digital marketing solutions to agencies and brands means operating as an innovative and omni-channel media solutions provider.

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