Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning

 
Boston, January 31, 2019 —-  Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019  infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.

In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 — including voice marketing, shoppable ads and programmatic in-housing — into one easy-to-read page. With the constant evolution of technology in the advertising and media world, it is more critical than ever for advertisers to be aware of current trends, and more importantly, the tactical nuances that will require adaptation in the coming months.  With that backdrop in mind, Digilant’s infographic aims to help media buyers grasp the most important developments in programmatic advertising.

Key 2019 Trends

Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively,” says Raquel Rosenthal, CEO of Digilant, global digital media company.

While voice technology is forecast to have a breakout year in 2019, it is just one of ten key trends that Digilant identified in an effort keep clients and partners informed about marketplace developments and be successful in the coming year and beyond.  As a leading programmatic marketing company, Digilant is constantly assessing the media marketplace to understand threats and opportunities, and take advantage of new channels, formats, and categories.

Voice, Digital Out of Home (OOH), Audio and programmatic TV are just of few of the trends included in our analysis.  The top ten programmatic media buying trends for 2019 include:

  1. Prepare to embrace Voice Marketing as a new channel: Over 56 million smart speakers were shipped in 2018.
  2. Programmatic TV is seriously on the rise: eMarketer predicts U.S. advertisers will buy $3.8 billion in programmatic TV ads in 2019.
  3. Advertisers get serious about audio advertising: US people devote an average of 3.6 hours to their mobile device very day and 52 minutes of that is audio.
  4. Shoppable ads are taking off: Snapchatters are 20% more likely to make purchases on a mobile device after engaging with an ad.
  5. Digital Out of Home (DOOH) goes programmatic: 48% of consumers are more willing to click on a banner after being exposed to an DOOH ad.
  6. Media Buyers are using Artificial Intelligence (AI) for media optimization: 4 in 10 advertisers are using AI for better audience segmentation and media spend optimization.
  7. Agencies are consolidating their media and DSP partners: Less platforms cuts down on the ad tech tax.
  8. Showing fees is a growing imperative for ad buyers: Agencies are pushing for more transparent relationships.
  9. CMOs want programmatic as a skill in-house: 78% of U.S. digital display ad dollars were bought programmatically in 2018, which is predicted to grow in 2019.
  10. More brands will be bringing their media in-house vs. 2018: 64% of people that took Forrester’s ‘In-House Agency Forum” survey said that they used in-house agencies in 2019.

The digital landscape is evolving at a breakneck pace – marketers of every type are racing to keep up with the latest trends in digital technology. Many trust focused media buying expert to ferret out opportunities, and guard against aggressive upstarts. Digilant’s infographic gives digital advertisers the information they need to help make 2019 a success.

Download the full infographic here.
 
About Digilant
 
Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies.

Using MAIA – Marketing, Artificial Intelligence and Analytics – the harmonious combination of machine power and human expertise behind all things DIGILANT, we intelligently navigate massive data sets. MAIA enables marketers to use data as a currency to generate more efficient media buys, make better informed decisions, optimize and drive performance across all digital channels and campaigns.

Digilant is an ispDigital Group Company.  For more information, visit us at www.digilant.com, read our blog or follow us on Twitter @Digilant_US.

2019 Super Bowl Infographic Part 2 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers.  Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl.

Download the infographic here.

The Power of Media


The excitement over Super Bowl LIII between the New England Patriots and the Los Angeles Rams continues to grow, as does the price tag of game day advertisements. This year, companies are reserving $5 million for 30-second television spots. With the 2017 Super Bowl currently holding the record for total ad spending, (a massive $534 million,) it is hard to deny the immense cost of reaching audiences during this highly viewed telecast. To prepare for the cost of this week’s event in Atlanta, we encourage digital advertisers to consider a series of trends highlighted below.
Last year’s Super Bowl delivered an ad revenue of $115 million from pre- and post-game television advertisements. Marketing Charts also revealed that during the 2018 game, more than one-fifth of advertisers, (22%,) spent more than 10% of their annual media budget on the Super Bowl alone. This is the highest bulk of advertisers doing so over the past five years. What’s even more shocking is that the price of a 30 second advertisement has increased by 96% during the past decade. These numbers in mind, it is critical for media planners, specifically those intending to purchase Super Bowl ad spots in the future, to consider this growth and allocate funds as necessary.

Social media advertising efforts also come hand in hand with a cost. The 2018 game drew in $414 million in ad spending across all media channels – from the television, to the phone screen, and everything in between. As a result, 170.7 million social media interactions related to the game spread across Facebook, Instagram, and Twitter, with the bulk of activity peaking as the game came to a close. On YouTube, Super Bowl ads were viewed 16% more times than they were in 2017 and accessing these videos via living room devices, (i.e Roku, Chromecast, etc.) became a trend that grew by 52%. Social media efforts continue to grow across these platforms as brands release clips of their Super Bowl advertisements days in advance. This tactic of distributing teaser trailers, (or even more so, entire adverts,) gives brands the chance to encourage excitement ahead of time. Efforts may even extend after the game as companies build upon their advertisements with large-scale social media campaigns.

Because of this consistent hype, we strongly encourage social media marketers to be ‘on guard’ before, during, and after the game. The marketing opportunities here, though expensive, are impactful and remain unlike those that arise during the traditional holiday season. And the 2019 Super Bowl, airing Sunday, February 3rd, has already started a buzz that will reside long after the game concludes and a winning team is announced.
 
Interested in incorporating any of the programmatic tactics we discussed throughout the Super Bowl infographic blog posts into your 2019 digital advertising plan? At Digilant, we provide experienced and informed hands-on decision-making to manage all aspects of programmatic buying for clients. Reach out to us here.

Learn more about purchasing power in Part 3 of our series The 2019 Superbowl: What Media Buyers Need to Know to Prepare for the Big Game. Check it out here.

2019 Super Bowl Infographic Part 1 – What Media Buyers Need to Know to Prepare for the Big Game

Digilant is excited and ready for Super Bowl LIII, especially with our hometown team competing in this year’s game. To help media buyers and advertisers prepare for it, we released a Super Bowl 2019 infographic that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers.  Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl.

Download the infographic here.

Who’s Watching?

Of the ten most watched television broadcasts in the United States, nine are Super Bowl games. The highest ranking, with 114.4 million viewers, was the 2015 Super Bowl between the New England Patriots and the Seattle Seahawks. Last year’s big game between the Patriots and the Philadelphia Eagles brought in 103.4 million television viewers which doesn’t even include those who streamed the event or watched it unfold via restaurant flat screens. Although viewer number fell for last years game, as media buyers, we can go into 2019 with some optimism knowing that this predecessor was the most live-streamed Super Bowl in history.

As digital advertisers, it is key to understand who your audience is and what they are actively interested in. At last year’s game, for instance, 53% of viewers were male, 24% of viewers were female, and 68% of homes with televisions in use that Sunday were tuned into the Super Bowl telecast. To make a strategic move during the Super Bowl means getting it seen by millions of people at once – and with the emerging power of video, even more fans can catch up on what they missed via YouTube. The fear of missing out is massive for fans, and it should be equally, if not more, intense for those making advertising moves during the most viewed event of the Year.

Those watching the Super Bowl vary. You have the die-hard fans, of course, but many watch for the entire experience that stems off of the football game. This includes the Halftime Show and the highly anticipated, well executed advertisements that grace the TV every few minutes. 24% of 2018 Super Bowl viewers claimed that the commercials were the most important part of the game. Some even watch solely for the ads themselves, barely paying attention to the football breaks in between. And 1 in 10 viewers insist that these popular adverts will influence them to make a purchase in the future. These advertisements, in short, can change perceptions in the blink of an eye.
Whether they’ve paid attention to the entire football season or only tune into the final game, viewers do not like to miss out. Consumers thrive off of shared experiences and crave watching live events with family and friends. They want to be in the loop, ready to have a conversation the next day with someone about that hilarious commercial or that revolutionary touchdown from the second quarter. Because of this, and because of the excitement the game brings each year, millions turn on the television, (or even more so, the livestream,) to see it all. Advertisers and media buyers should be just as vigilant when prepping for this year’s Super Bowl.


 
Interested in incorporating any of the programmatic tactics we discussed throughout the Super Bowl infographic blog posts into your 2019 digital advertising plan? At Digilant, we provide experienced and informed hands-on decision-making to manage all aspects of programmatic buying for clients. Reach out to us here.

Learn more about the power of the media in Part 2 of our series The 2019 Superbowl: What Media Buyers Need to Know to Prepare for the Big Game. Check it out here.

Super Bowl 2019: Digilant Releases Infographic

Advertising and Shopping Behavior Stats for Digital Media Buyers

 
Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the advertising opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers.  Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl.

In 2018, over 188 million people tuned in to watch the Eagles and Patriots play. Since the Super Bowl first started 51 years ago, it has grown far beyond just your average football game. The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisers prepare all year for their 30-60 second spot during the game – and rightly so with a price point starting at $5 million. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event. Digilant’s 2019 Super Bowl infographic outlines all the most important statistics surrounding the game to help media buyers and advertisers prepare for February 3rd.

Highlights from Digilant’s 2019 Super Bowl Infographic:

  • 5 million people watched the 2018 Super Bowl, making it the most watched television event of the year.
  • Advertisements become more memorable and elaborate each year. Companies have also started releasing the ads prior to the game. Gillette released their Superbowl ad last week and it has already been viewed nearly 20 million times on Youtube. The impact of these ads on the viewer not only influences their purchasing decisions but also starts a mass-media conversation.
  • In 2018, there were more than 170 million social media interactions related to the game across Facebook, Instagram and Twitter.
  • The average American will spend $81.17 on the Super Bowl in 2019 – this includes food, beverages, decorations and some consumers will even buy a new TV for the big game.

To download the complete infographic click here.

How does all of this information apply to media buyers and advertisers?

 Media buyers and advertisers are very accustomed with staying up to date on the US calendar of holidays and pop culture events, so that they can appropriately time the release of advertisements and product offerings. From Christmas to the Fourth of July and even less official celebrations such as Mardi Gras and seasonal changes, media buyers prepare their budgets and creative releases accordingly.

According to Karen Moked, Vice President of Marketing at Digilant, “the Super Bowl is unique in how it sets the stage for real-time, building brand moments for advertisers. Because it is a live event, there are moments that go viral every year, creating once in a lifetime opportunities that can only be had during a live broadcast. From the blackout of 2013 to “Left Shark” in 2015, advertisers and media buyers took to social media, releasing timely content that achieved immediate consumer interest.” It is important for marketers to stay alert during the Super Bowl, taking advantage of any opportunities to join in on event inspired fan conversations.

The average American will spend nearly $100 on the game, so brands need to ensure their ads get in front of viewers at least a week before the game. Even if you aren’t in a category that offers products directly related to the game, advertisers can still jump in on the conversation. The few days before the game, consumers are planning and preparing for the game, so content should be relevant. The Super Bowl isn’t just another football game that you can overlook, but rather a great opportunity to use your media spend to gain consumer interest.

Download Complete Infographic HERE

Learn more about who’s watching in Part 1 of our series The 2019 Superbowl: What Media Buyers Need to Know to Prepare for the Big Game. Check it out here.
 
About Digilant

Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies.

Using MAIA – Marketing, Artificial Intelligence and Analytics – the harmonious combination of machine power and human expertise behind all things DIGILANT, we intelligently navigate massive data sets. MAIA enables marketers to use data as a currency to generate more efficient media buys, make better-informed decisions, optimize and drive performance across all digital channels and campaigns.

Digilant is an ispDigital Group Company.  For more information, visit us at www.digilant.com, read our blog or follow us on Twitter @Digilant_US.

2019 Super Bowl Infographic – What Media Buyers Need to Know to Prepare for the Big Game

Your Guide to the 2019 Super Bowl

Over the weekend, the Patriots and Rams claimed their spots in Super Bowl LIII, and now, with the game less than two weeks away, fan will start preparing and planning for the biggest sporting event of the year.  Every year the Super Bowl sparks new conversations and buzz, so, as advertisers and media buyers, planning ahead and tuning in throughout the entire game is essential. It is important to stay up to date on the latest trends, conversations and consumer habits related to the game. Whether in a category directly related to the game or not, the Super Bowl is the perfect time to resonate with fans and join in on the “unofficial national holiday.”   In order to help you prepare for the game, Digilant’s Global Analysts team analyzed last year’s media trends, consumer data, and shopping habits to showcase the biggest trends and appeals of the Super Bowl. We put this all together to help organize your 2019 Super Bowl media and advertising plan.

In this infographic, you’ll learn:

  • How many people watched last year’s game and their motives behind tuning in?
  • How much mid-game television ads cost?
  • The impact the game has on social media?
  • How much consumers spend in preparation for the game?
  • What consumers spend money on – from food to alcohol and even new TVs, people go all out for the game of the year?

Download the COMPLETE SUPER BOWL INSIGHTS INFOGRAPHIC to uncover important insights!

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