Digilant Appoints Todd Heger as SVP U.S. Sales and Shaun Gibbons as SVP U.S. AdOps

BOSTON, March 22, 2016 /PRNewswire/ — Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced two promotions to senior vice president positions in its Sales and Ad Operations business units. Todd Heger has been named SVP of Sales and Shaun Gibbons has been named SVP of Ad Operations.
Todd Heger brings with him over 20 years of experience in the digital media space. Most recently, Heger held positions as the VP of East Coast Sales and Senior Sales Director for New England for Digilant, managing sales planning and revenue growth in his region. Prior to joining Digilant, Heger held Sales Director roles at WebMD, Martini Media Network, and ESPN. As SVP of Sales, Heger will lead a growing sales team and will be responsible for driving revenue growth for Digilant U.S.

Shaun Gibbons joined Digilant in 2010 and most recently held the role of VP of Ad Operations where he oversaw all aspects of client campaign execution. Gibbons has a track record of establishing and implementing best practices for successful programmatic advertising campaigns and mitigating the risk of fraud and viewability challenges. In his new role, Shaun will lead the U.S. Ad Operations team and will be responsible for driving campaign execution and operational processes that meet the business objectives of our clients.

Reporting to Sanjay Pothen, Heger and Gibbons will lead their respective teams to enable new and existing brand and agency clients to achieve strong performance across branding and direct response programmatic campaigns.

“The promotions of Todd and Shaun directly reflect Digilant’s commitment to recognizing excellence in performance and leadership,” said Sanjay Pothen, U.S. Managing Director at Digilant. “When it comes to growing our business, having a talented, high-performing team that we can tap into to fill executive-level roles is critical. Todd and Shaun have been instrumental in the growth of Digilant thus far, particularly in terms of revenue and campaign delivery growth. They exemplify what it means to be a team player and lead by example when it comes to excellent customer service, integrity, and technical knowledge.”

To meet the unique goals of clients and to uncover audience insights, Digilant manages campaigns using a variety of data-driven targeting tactics such as cross-device, mobile, rich-media, dynamic creative optimization, and geo-location. Digilant’s unparalleled Consumer Persona uses genuine, real-time data to create personas that are based on actual human behavior, helping advertisers to better pinpoint consumers for campaigns instead of targeting those who may look like the right consumer.

For more information about Digilant, please visit www.digilant.com or follow the company on Twitter

@Digilant_US.
About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.

Alan Osetek Joins Digilant as Global Chief Executive Officer

Marketing Technology Industry Veteran Will Lead The Programmatic Company’s Global Growth and Worldwide Expansion

BOSTON, March 8, 2016 — Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic advertising solutions, today announced the appointment of Alan Osetek as its Global Chief Executive Officer. Mr. Osetek will oversee all global operations across 9 markets, as well their DMP/DSP technology offering. He will be responsible for establishing and cultivating business relationships with current and prospective clients as well as driving the company’s growth and innovation throughout the world. In addition to his role as Global CEO, Mr. Osetek will serve as a member of the management team at ispDigital, the holding company of Digilant. Reporting directly to ispDigital’s Chief Executive Officer, Don Epperson, Mr. Osetek is based in Digilant’s Boston headquarters.

Mr. Osetek brings more than 20 years of experience in advertising marketing and technology industries, most recently serving as Global President of Resolution Media overseeing the global growth of Omnicom Media Group’s search, social and digital performance media unit. Throughout his 5 years at Omnicom, the company was awarded by AdAge as the fastest growing SEM/Social/Programmatic agency 4 years in a row, as well as the Chicago and San Francisco offices the ‘best places to work’. Under Mr. Osetek’s leadership, Resolution tripled in size reaching a total of 1700+ employees globally and increased an average of +25% its annual revenue growth rate.

“With his fundamental understanding of how brands connect with consumers and his in-depth experience in marketing and technology we are thrilled to bring Alan on board to lead Digilant’s global operations and to add valuable perspective and knowledge to ispDigital’s management team,” said Don Epperson, Chief Executive Officer of ispDigital. “Alan’s industry knowledge, expertise, management skills, and past successes will bring tremendous value to our clients and team, as Digilant continues to rapidly grow and strategically expand its footprint across multiple continents.”

Prior to Omnicom, Mr. Osetek was the Managing Director of iProspect/Aegis, responsible for overseeing all activities for iProspect’s east coast operations. He also served as a Board Member and Chief Revenue Officer for Visual IQ, as Executive Vice President for Isobar/Carat where he executed multiple acquisitions around the world including those of iProspect and Molecular. Mr. Osetek also served as President/Founder of the email and CRM marketing firm, Vizium, which he successfully sold to the global agency holding company Aegis.
“I am excited to join such an innovative and growing company, as Digilant expands its global presence and continues to lead in the programmatic space, during a time of great technology advancement,” said Mr. Osetek. “The company’s unique technology, sophisticated client base and impressive growth reflects not only the commitment of the team but also the quality of the product and service being delivered. I am looking forward to working with such a dedicated and enthusiastic team to continue the success of the company.”

The appointment of Mr. Osetek comes on the heels of global expansion for the company, which in 2015 opened offices in UK, Italy, Chile, and Peru. Digilant has a presence in 9 countries, with a product offering that goes from self served programmatic buying to a custom data solution.
“I am proud to be joining the management team of a global company dedicated to delivering innovative media solutions through the development of a unified platform for managing paid, earned and owned media,” Mr. Osetek said. “I look forward to working together with the ispDigital management team and contributing to the group’s continued success.”

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, native and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
Photo – http://photos.prnewswire.com/prnh/20160307/340991
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SOURCE Digilant

Digilant offers its offices to host the Boston regional Global Student Entrepreneur Awards

IMG_0136The Boston chapter of the Entrepreneurs’ Organization (EO) – a global network that connects business owners in order to enhance their lives and businesses – hosted at Digilant Headquarters its GSEA (The Boston regional Global Student Entrepreneur Awards), the premier global competition for students who own and operate a for-profit business, while attending college.

This year’s winner was the Babson College student Hanson Grant, who won for his company, Think Board, which creates removable and reusable clear vinyl films that turn any surface into a dry erase board.

“I started Think Board from my dorm room at Babson. It solved a problem I had of needing space to write down business ideas and stay organized, but papers got lost, whiteboards were too bulky and dry erase paint was too expensive,” said Grant. “I’ve been lucky to have so many resources at my fingertips here in Boston, and it’s a real honor to be named the regional GSEA winner.”

The competition, judged by eight EO Boston members, took place Feb. 11 at Digilant’s offices in downtown Boston. Grant, 21, was one of nine local students who qualified to compete. Maya Rafie, a student at Emerson University and CEO of bistara, received second place and Holy Cross student Anthony Saltarelli, CEO of Chin Up, received third place.

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